Darin Bacha

Vice President, Customer Development and Sales Operations

Professional Overview
Darin Bacha is an accomplished sales and operations executive with over 15 years of experience driving strategic growth and operational excellence in the consumer goods industry. As the Vice President of Customer Development and Sales Operations at Primo Brands, he leverages his deep expertise in commercial strategy, channel management, and data analytics to optimize sales performance and enhance customer relationships.

Experience Summary

Current Role
In his current role at Primo Brands, Darin is responsible for leading the company's customer development and sales operations functions. He oversees the development and implementation of innovative sales strategies, proactively manages key customer accounts, and ensures seamless coordination between sales, marketing, and supply chain teams. Under his leadership, Primo Brands has achieved significant market share gains and strengthened its position as a trusted partner for major retail and distribution channels.

Career Progression
Prior to joining Primo Brands, Darin held various leadership positions at BlueTriton Brands and Nestlé Waters, where he consistently demonstrated his ability to drive transformative change and deliver exceptional business results. As the Vice President of Customer Development at BlueTriton Brands, he spearheaded the company's channel expansion efforts, leading to increased distribution and revenue growth. Earlier in his career, Darin progressed through roles in sales development, commercialization, and strategic growth at Nestlé Waters, showcasing his versatility and deep understanding of the consumer goods industry.

Academic Background
Darin holds a Bachelor's degree in Accounting and Finance from Damascus University, where he developed a strong foundation in financial analysis and decision-making.

Areas of Expertise

• Customer relationship management and account development

• Sales strategy and channel optimization

• Commercial operations and performance analytics

• Cross-functional collaboration and team leadership

• Strategic planning and business development

Professional Impact
Throughout his career, Darin has consistently delivered measurable results for his employers. At Primo Brands, he has implemented data-driven sales strategies that have led to double-digit revenue growth in key customer accounts. At BlueTriton Brands, he played a pivotal role in securing significant new business with major retail partners, contributing to the company's market share expansion. Darin's industry expertise, innovative mindset, and ability to drive successful organizational change have made him a valuable asset to the companies he has served.

Conclusion
Darin Bacha is a seasoned sales and operations leader with a proven track record of driving transformative growth and operational excellence in the consumer goods industry. With his deep expertise in customer development, sales strategy, and data-driven decision-making, he is well-positioned to continue making a significant impact in his current role at Primo Brands and beyond.