Darren Steele

Fractional CMO | Founder

Darren Steele is a seasoned marketing executive with over 20 years of experience driving growth and transformation for leading technology companies. As a Fractional CMO and Founder of SteelFin, he leverages his deep expertise in brand strategy, digital marketing, and go-to-market execution to help startups and scale-ups achieve their full potential.

Professional Overview

Darren is a versatile marketing leader with a proven track record of driving impactful results. He has a keen understanding of the evolving technology landscape and a passion for empowering organizations to connect with their target audiences through innovative, data-driven marketing strategies.

Current Role

As Fractional CMO and Founder of SteelFin, Darren provides strategic marketing guidance and hands-on execution support to a diverse portfolio of clients. He collaborates closely with founders and executive teams to develop and implement comprehensive marketing plans that drive lead generation, brand awareness, and revenue growth. Darren's ability to quickly identify and capitalize on market opportunities has made him a trusted advisor to both early-stage startups and established industry leaders.

Career Progression

Prior to founding SteelFin, Darren held senior marketing roles at several prominent technology companies. As the Chief Marketing Officer at CampusLogic, he spearheaded the organization's rebranding and go-to-market strategies, resulting in significant increases in brand recognition and customer acquisition. Before that, he served as the SVP of Marketing, Training, and Communications at Axon, where he played a pivotal role in expanding the company's presence in the public safety sector.

Darren's career has also included influential positions at Microsoft, where he led product marketing initiatives for the Windows and Xbox divisions, and Mindspace, a leading marketing and design agency, where he held roles as a Principal and Strategy Director.

Academic Background

Darren holds a Bachelor of Science degree in Computer Science from the University of Arizona, where he graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and demand generation

• Go-to-market planning and execution

• Product marketing and launch management

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact

Throughout his career, Darren has been recognized for his ability to drive measurable results and create lasting impact. At CampusLogic, he spearheaded a highly successful rebranding initiative that contributed to a 40% increase in website traffic and a 25% improvement in lead conversion rates. At Axon, Darren's strategic marketing efforts played a key role in the company's rapid expansion, leading to a significant increase in market share and revenue growth.

Conclusion

Darren Steele is a seasoned marketing executive with a track record of helping organizations transform their brands, optimize their go-to-market strategies, and drive sustainable growth. As a Fractional CMO and Founder of SteelFin, he continues to leverage his extensive experience and strategic expertise to guide startups and scale-ups on their path to success.