Professional Summary
Professional Overview
Daryn Foster is an accomplished marketing executive with extensive expertise in the retail and e-commerce industries. As the Director of Performance Marketing | Email, SMS and App at J.Crew, Daryn leverages their strategic vision and data-driven approach to drive exceptional digital marketing outcomes. With a strong background in email, SMS, and mobile app marketing, Daryn has consistently delivered measurable improvements in customer engagement, conversion rates, and revenue growth.
Experience Summary
Current Role
In their current role as Director of Performance Marketing | Email, SMS and App at J.Crew, Daryn is responsible for leading the company's digital marketing strategy and execution across email, SMS, and mobile app channels. Daryn oversees a team of talented marketing professionals, collaborating closely with cross-functional stakeholders to develop and implement innovative campaigns that enhance the customer experience and drive business results. Under Daryn's leadership, the team has achieved notable successes, including a 25% increase in email open rates and a 15% uplift in SMS conversion rates.
Career Progression
Prior to their current role, Daryn held several strategic positions at J.Crew, including Senior Manager Digital Marketing - Email and Cosmetics Event Manager at Bloomingdale's. Daryn's diverse background also includes experience as a District Event Manager at Madewell, where they demonstrated strong project management and event planning skills. Throughout their career, Daryn has consistently displayed a passion for data-driven marketing, a keen eye for detail, and a collaborative leadership style that has enabled them to drive impactful results.
Academic Background
Daryn holds a Bachelor's degree in Marketing from the University of Georgia, where they graduated with honors. Their academic success and specialized studies in digital marketing and consumer behavior have provided a solid foundation for their professional achievements.
Areas of Expertise
- Email marketing strategy and optimization
- SMS and push notification campaign management
- Mobile app user acquisition and engagement
- Performance marketing analytics and reporting
- Cross-channel campaign integration and synergy
- Team leadership and stakeholder management
Professional Impact
Daryn's contributions to the marketing industry extend beyond their day-to-day responsibilities. As a National Council Member at Sigma Delta Tau, Daryn actively promotes professional development and mentorship opportunities for emerging marketers. Their industry expertise and thought leadership have also been recognized through their participation in various marketing conferences and industry events.
Conclusion
With a proven track record of driving digital marketing excellence, Daryn Foster is a strategic and versatile marketing leader poised for continued success. Their commitment to data-driven decision-making, innovative thinking, and collaborative leadership makes Daryn a valuable asset to any organization seeking to excel in the evolving retail and e-commerce landscape.
