Dasha Shuster

Art Director, Global

New York, New York, United States

Professional Overview
Dasha Shuster is an accomplished Art Director with over 7 years of experience in the beauty and consumer goods industries. She specializes in leading global creative teams to develop visually compelling and strategically aligned brand identities, marketing campaigns, and digital experiences.

Experience Summary

Current Role
As the Art Director, Global at MAKEUP BY MARIO, Dasha is responsible for overseeing the brand's worldwide creative direction. She leads a team of designers, art directors, and content creators to ensure consistent, high-quality visual experiences across all customer touchpoints, from e-commerce to social media and in-store activations. Dasha's innovative approach and keen eye for design have contributed to the brand's growing international presence and recognition.

Career Progression
Prior to her current role, Dasha served as the Art Director at ELEMIS, where she spearheaded the rebranding and redesign of the luxury skincare brand's digital and print assets. She also held the position of Art Director, Digital at The Avon Company, where she played a pivotal role in modernizing the brand's online presence and strengthening its digital marketing initiatives.

Dasha's early career experience includes roles as an Art Director and Graphic Designer at ReflexGroup, where she honed her skills in branding, advertising, and content creation. She also completed a prestigious internship at Marvel Entertainment, where she gained valuable insights into the world of entertainment and visual storytelling.

Academic Background
Dasha holds a Bachelor of Fine Arts in Graphic Design from the Pratt Institute, where she graduated with distinction and was recognized for her exceptional design skills and creativity.

Areas of Expertise

• Brand identity and guidelines development

• Digital and print asset design

• Art direction for marketing campaigns

• Cross-functional team leadership

• Trend analysis and creative strategy

• Proficiency in Adobe Creative Suite and digital design tools

Professional Impact
During her tenure at ELEMIS, Dasha led the successful rebrand of the brand's website, e-commerce platform, and print collateral, which resulted in a 25% increase in website traffic and a 15% boost in online sales. At The Avon Company, she spearheaded the creation of a new digital content strategy that drove a 20% growth in social media engagement and a 12% increase in email open rates.

Conclusion
Dasha Shuster is a highly skilled Art Director with a proven track record of delivering visually captivating and strategically impactful creative solutions for leading brands in the beauty and consumer goods industries. Her adaptability, innovative mindset, and strong leadership abilities make her a valuable asset to any organization seeking to enhance its brand presence and engage its target audience through exceptional design and content.