Professional Overview
Dave Beasley is a seasoned marketing executive with over 25 years of experience driving successful customer acquisition and growth strategies for leading brands across the healthcare, consumer, and technology industries. Currently serving as the Director of Marketing at Club Champion Golf, he leverages his deep expertise in direct-to-consumer (DTC), business-to-consumer (B2C), and subscription-based marketing to propel the company's marketing initiatives and expand its customer base.
Experience Summary
Current Role
As the Director of Marketing at Club Champion Golf, Dave is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. He oversees all marketing channels, including digital, social, email, and traditional advertising, ensuring seamless integration and optimization of campaigns to maximize their impact. Under his leadership, the company has experienced significant growth in its customer base and market share.
Career Progression
Prior to his current role, Dave held several senior marketing positions, including Senior Director of DTC Healthcare Marketing at Treace Medical Concepts, Inc., Head of Consumer Marketing - Allstate Roadside at Allstate, and Vice President of Marketing at ADT and CMA Communications. Throughout his career, he has demonstrated a proven track record of developing and implementing successful marketing strategies that have led to substantial business growth and profitability.
Academic Background
Dave holds a Bachelor's degree in Marketing from the University of Illinois at Urbana-Champaign, where he graduated with distinction.
Areas of Expertise
- Direct-to-consumer (DTC) and business-to-consumer (B2C) marketing
- Subscription-based business models
- Customer acquisition and retention strategies
- Integrated marketing campaign development and execution
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
Professional Impact
During his tenure at Treace Medical Concepts, Inc., Dave led the development and implementation of a highly successful DTC marketing strategy that resulted in a significant increase in brand awareness and customer acquisition. At Allstate, he spearheaded the launch of a new consumer-focused roadside assistance program, which contributed to a notable expansion of the company's customer base.
Conclusion
With his extensive experience, strategic mindset, and track record of driving measurable results, Dave Beasley is a versatile marketing leader poised to continue making a meaningful impact in the golf industry and beyond. He is committed to leveraging his expertise to propel the growth and success of Club Champion Golf and its customers.
