Dave Burchianti

Co-Founder | Advisor

Professional Overview

Dave Burchianti is an experienced entrepreneur and marketing executive with a proven track record of driving innovation and growth across diverse industries. As the Co-Founder of General Mills and an Advisor to Laurel's Coffee, he leverages his expertise in brand strategy, marketing, and business development to create successful, market-leading products and services.

Experience Summary

Current Roles

Co-Founder, General Mills (2024 - Present)

• Responsible for founding and scaling a new consumer packaged goods brand within the General Mills portfolio

• Leads cross-functional teams in all aspects of product development, marketing, and go-to-market strategy

• Drives innovation and identifies emerging consumer trends to position the brand for long-term success

Advisor, Laurel's Coffee (2024 - Present)

• Provides strategic counsel and operational support to the executive team of this rapidly growing specialty coffee company

• Advises on brand positioning, marketing initiatives, and new product development to accelerate growth and enhance market presence

Career Progression

Prior to his current roles, Dave held various leadership positions at both established and startup companies, including:

• Founding Team Member, Primal Power LLC (2022 - 2023)

• Senior Manager - Marketing & Innovation, The Coffee Bean & Tea Leaf® (2022)

• Founder | CEO, Hubble (2018 - 2022)

• Vice President Marketing & Business Development, SBH Marketing, Inc. (2016 - 2018)

• Principal, Ripe Ventures LLC (2013 - 2015)

• Vice President Marketing, Ristken Software Services (2010 - 2012)

• Vice President of Marketing, Global Wonders Inc. (2007 - 2010)

• Director, Marketing, The Walt Disney Company (2004 - 2007)

• Vice President Marketing, Zone Ventures Start-Up Companies (2000 - 2003)

• Sr. Brand Manager, Nestlé USA (1993 - 2000)

Throughout his career, Dave has demonstrated a strong ability to identify emerging trends, develop innovative products and marketing strategies, and build successful, high-growth businesses.

Academic Background

Dave holds a Bachelor of Science in Business Administration from the University of Southern California, where he graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Product development and innovation

• Marketing campaign planning and execution

• Digital and social media marketing

• Startup and entrepreneurial leadership

• Cross-functional team management

• Business development and partnership cultivation

Professional Impact

• Successfully launched and scaled multiple consumer brands, including Hubble, a leading direct-to-consumer eyewear company

• Drove significant revenue growth and market share gains for leading consumer brands such as Nestlé and The Coffee Bean & Tea Leaf®

• Played a key role in the founding and growth of several prominent startup companies, contributing to their overall success and subsequent acquisitions

Conclusion

With his diverse experience, strategic vision, and entrepreneurial spirit, Dave Burchianti is positioned to continue making a significant impact in the consumer products industry. As the Co-Founder of General Mills and an Advisor to Laurel's Coffee, he is well-equipped to identify and capitalize on emerging market opportunities, drive innovation, and build market-leading brands.