DC

Dave Cruickshank

Dave Cruickshank


Seasoned CEO and Business Leader with Extensive Experience in Technology, Aviation, and Hospitality



Professional Overview


Dave Cruickshank is a seasoned business leader with over two decades of experience driving growth and innovation across the technology, aviation, and hospitality industries. As the CEO of multiple organizations, he leverages his deep industry expertise and strategic vision to guide companies through transformative change and achieve sustainable success.

Experience Summary



Current Roles


  • CEO at Totara - Responsible for leading the strategic direction and day-to-day operations of this fast-growing technology company, delivering cutting-edge software solutions to clients worldwide.

  • CEO at ATCORE Technology Ltd - Oversees the overall business strategy and operational efficiency of this leading provider of enterprise-level technology solutions for the travel and hospitality sectors.

  • Managing Partner at Concise - Provides strategic guidance and executive-level oversight to this boutique management consulting firm, helping clients navigate complex business challenges and unlock new growth opportunities.

  • Acquisition & Development Director at Yotel - Leads the company's global expansion efforts, identifying and evaluating strategic acquisition targets and development opportunities to fuel the brand's continued growth.

  • Head of eCommerce, AirMiles at British Airways - Drove the successful transformation and digital optimization of the airline's AirMiles loyalty program, enhancing the customer experience and driving increased program engagement.


Career Progression


Prior to his current roles, Dave held various leadership positions at British Airways, where he gained extensive experience in the aviation industry. He played a key role in the development and execution of the airline's eCommerce and digital strategies, contributing to significant improvements in customer satisfaction and operational efficiency.

Academic Background


Dave holds a Bachelor of Science (BSc) degree in Computer Science from the University of Edinburgh, where he graduated with honors.

Areas of Expertise


  • Strategic Business Planning and Execution

  • Mergers, Acquisitions, and Integration

  • Digital Transformation and eCommerce Optimization

  • Technology and Software Solutions Development

  • Operational Excellence and Process Improvement

  • Talent Management and Team Building


Professional Impact


Under Dave's leadership, the companies he has served have consistently delivered strong financial results, outpaced industry benchmarks, and strengthened their competitive positions within their respective markets. His ability to identify and capitalize on emerging trends, coupled with his expertise in driving operational efficiencies and digital innovation, have been instrumental in unlocking sustainable growth and value creation.

Conclusion


With his breadth of experience, proven track record of success, and unwavering commitment to excellence, Dave Cruickshank is a respected business leader who is poised to continue driving transformative change and delivering exceptional results for the organizations he serves.