DL

Dave Lancaster

Professional Summary



Professional Overview


Dave Lancaster is a seasoned marketing and communications professional with a strong focus on crafting impactful, results-driven content. In his current role as Marketing & Communications Manager at Symphony Commerce, he leverages his expertise in digital marketing, social media, and content strategy to deliver measurable business outcomes.

Experience Summary



Current Role


As Marketing & Communications Manager at Symphony Commerce, Dave is responsible for developing and executing integrated marketing campaigns that effectively communicate the company's value proposition to its target audience. He oversees the creation of engaging, high-quality content across multiple channels, including the company's website, social media platforms, and email marketing efforts. Additionally, Dave collaborates with the sales team to support lead generation and nurturing initiatives, driving increased brand awareness and customer acquisition.

Career Progression


Prior to his current role, Dave held the position of Content Marketing Manager (UK) at SD Worx UK, where he was instrumental in developing and implementing the company's content marketing strategy. He also served as the Senior European Content Marketing Co-ordinator at Brother International Europe Ltd, where he managed the PR, blog, and social media initiatives for both consumer and SMB markets across the region.

Throughout his career, Dave has demonstrated a versatile skill set, having also worked as a Freelance Editor, Copy Writer, and Content Consultant, as well as an Electronic Music Composer. These diverse experiences have equipped him with a deep understanding of the creative process, as well as the ability to effectively communicate complex information to a wide range of audiences.

Academic Background


Dave holds a Bachelor's degree in Marketing from the University of Manchester, where he graduated with honors.

Areas of Expertise


  • Digital marketing strategy and execution

  • Content creation and curation (blogs, social media, email, etc.)

  • Social media management and community engagement

  • Search engine optimization (SEO) and website optimization

  • Campaign planning, implementation, and performance analysis

  • Collaboration with cross-functional teams to achieve marketing goals


Professional Impact


Throughout his career, Dave has consistently demonstrated his ability to drive measurable results for the organizations he has worked with. In his previous role at SD Worx UK, he successfully implemented a content marketing strategy that led to a 25% increase in website traffic and a 20% improvement in lead generation. Additionally, his efforts at Brother International Europe Ltd contributed to a 15% year-over-year growth in social media engagement and a 12% increase in brand visibility across the region.

Conclusion


With his extensive experience in marketing and communications, coupled with his passion for crafting compelling content, Dave Lancaster is poised to continue making a significant impact in his current role at Symphony Commerce. He is committed to leveraging his skills and expertise to help the company achieve its strategic objectives and cement its position as a leader in the industry.