Professional Overview
Dave Lancaster is an experienced Marketing & Communications Manager with a proven track record in driving digital content strategy, social media engagement, and brand awareness across various industries. With over a decade of experience in content marketing, copywriting, and multimedia production, he brings a unique blend of creative and analytical skills to his roles.
Experience Summary
Current Roles
Marketing & Communications Manager, Shopblocks (2024-Present)
- Responsible for developing and executing the company's integrated marketing and communications strategies to support business growth objectives.
- Oversees the creation and distribution of engaging content across multiple digital channels, including the company website, social media platforms, and email campaigns.
- Collaborates with cross-functional teams to create and implement innovative campaigns that enhance brand visibility and drive lead generation.
- Monitors campaign performance and leverages data-driven insights to continually optimize marketing activities.
Head of Online Content / Social Media Manager, Cinemas Online (2010-Present)
- Manages the company's digital content strategy, including website content, social media platforms, and email newsletters.
- Develops and implements social media campaigns to increase brand awareness, audience engagement, and customer loyalty.
- Produces multimedia content, such as articles, videos, and graphics, to effectively communicate the company's value proposition.
- Tracks and analyzes key performance metrics to measure the impact of digital marketing initiatives and inform future content planning.
Career Progression
Prior to his current roles, Dave held positions as a Content Marketing Manager at SD Worx UK and a Senior European Content Marketing Coordinator at Brother International Europe Ltd. Throughout his career, he has demonstrated his ability to drive impactful content strategies, foster digital engagement, and contribute to the success of the organizations he has served.
Academic Background
Dave holds a Bachelor's degree in Marketing from the University of Manchester, where he graduated with honors. His academic background has provided him with a solid foundation in marketing principles, consumer behavior, and data-driven decision-making.
Areas of Expertise
- Digital content strategy and creation
- Social media management and community engagement
- Integrated marketing campaign development and execution
- Data analysis and performance optimization
- Project management and cross-functional collaboration
- Copywriting and multimedia production
Professional Impact
During his time at Shopblocks, Dave has spearheaded the company's content marketing initiatives, resulting in a significant increase in website traffic, social media followers, and lead generation. At Cinemas Online, he has been instrumental in enhancing the brand's online presence and driving customer engagement through innovative digital campaigns.
Conclusion
With his extensive experience in marketing and communications, coupled with his creative and analytical capabilities, Dave Lancaster is well-positioned to continue making a meaningful impact in his current and future roles. His passion for delivering exceptional digital experiences and driving business growth makes him a valuable asset to any organization.
