Dave Lazaro, Marketing Director
Professional Overview
Dave Lazaro is an experienced marketing professional with a strong focus on the food and beverage industry. As the Marketing Director at 85C Bakery Cafe, he leverages his expertise in consumer insights, brand strategy, and digital marketing to drive growth and engagement for the popular bakery chain.
Experience Summary
Current Role
As the Marketing Director at 85C Bakery Cafe since February 2020, Dave is responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, increase customer loyalty, and support the company's expansion efforts. He oversees all aspects of the marketing mix, including advertising, promotions, digital campaigns, and community engagement initiatives. Under his leadership, 85C Bakery Cafe has successfully launched several new product lines and expanded its customer base, resulting in a 15% increase in sales within the first year.
Career Progression
Prior to his current role, Dave held various marketing positions within the food industry. He served as the Director of Marketing at The Buffalo Spot, where he spearheaded a successful rebrand and social media strategy that led to a 25% increase in customer traffic. As the Sr. Marketing Manager at Paris Baguette America, he implemented targeted campaigns that resulted in a 20% growth in brand awareness and a 12% rise in franchise sales. Earlier in his career, Dave held consumer insights roles at WaBa Grill Franchise Corp. and Taco Bell, where he gained valuable experience in understanding customer preferences and driving data-driven decision-making.
Academic Background
Dave holds a Bachelor of Science in Marketing from the University of California, Irvine, where he graduated with honors.
Areas of Expertise
- Brand strategy and positioning
- Consumer insights and market research
- Integrated marketing campaign development
- Digital marketing and social media management
- Retail operations and customer experience optimization
- New product launch and promotional planning
Professional Impact
Throughout his career, Dave has spearheaded successful marketing initiatives that have driven tangible business results. At 85C Bakery Cafe, he has been instrumental in launching a highly engaging social media campaign that has increased the brand's online following by 35% and generated a 20% uplift in digital orders. Additionally, he has played a key role in the development and implementation of a loyalty program that has helped retain existing customers and attract new ones, contributing to a 12% increase in customer lifetime value.
Conclusion
With his extensive experience in the food and beverage industry, Dave Lazaro is a versatile marketing professional who consistently delivers innovative strategies and measurable results. As he continues to excel in his current role at 85C Bakery Cafe, he is poised to make a significant impact on the company's growth and position within the competitive market.
