Professional Summary
Professional Overview
Dave Lee is an accomplished and versatile professional with extensive experience in the outdoor recreation and consumer goods industries. As the CEO of Signal Snowboards, he oversees the strategic direction and day-to-day operations of this leading snowboard manufacturer. Additionally, he hosts two popular industry-focused shows, "Every Third Thursday" and "Ernest Packaging Solutions," where he explores innovative products and trends.
Experience Summary
Current Roles
CEO, Signal Snowboards (2004-02-01 to Present)
- Provides visionary leadership, driving the company's growth and positioning as a premier snowboard brand
- Oversees all aspects of business operations, including product development, manufacturing, marketing, and sales
- Cultivates and maintains strong relationships with industry partners, distributors, and retail channels
- Spearheads the development and implementation of innovative product designs and brand strategies
Producer and Host, Every Third Thursday (2010-01-01 to Present)
- Hosts a monthly online show that showcases the latest products, technologies, and trends in the outdoor gear and action sports industries
- Interviews industry experts, influencers, and innovators to provide viewers with in-depth insights and behind-the-scenes content
Producer and Host, Ernest Packaging Solutions (2016-01-01 to Present)
- Hosts a weekly podcast that explores the intersection of packaging, design, and sustainability in the consumer goods sector
- Invites industry leaders and experts to discuss innovative packaging solutions and their impact on the environment
Career Progression
Ecommerce Consultant, Gabriela Hearst (2020-06-01 to 2021-12-01)
- Provided strategic guidance and technical expertise to the luxury fashion brand's ecommerce team, driving online sales and enhancing the customer experience
Brand Ambassador, Leatherman Tool Group (2012-01-01 to 2016-06-01)
- Represented the brand at industry events, trade shows, and retailer activations, promoting the company's innovative multi-tool products
Brand Manager, Supernatural Mfg (1999-08-01 to 2003-10-01)
- Managed the development and execution of marketing campaigns, product launches, and brand partnerships for the outdoor apparel and equipment company
Professional Snowboarder (1992-08-01 to 1999-08-01)
- Competed at the highest levels of professional snowboarding, earning recognition and accolades for his athletic achievements
Academic Background
Dave Lee holds a Bachelor of Science degree in Business Administration from the University of Colorado Boulder.
Areas of Expertise
- Outdoor recreation and consumer goods industries
- Brand management and marketing
- Product development and innovation
- Ecommerce and digital transformation
- Broadcast media production and hosting
Professional Impact
- Transformed Signal Snowboards into a leading brand in the snowboard industry, driving consistent growth and profitability
- Established "Every Third Thursday" and "Ernest Packaging Solutions" as influential industry-focused media platforms
- Leveraged his expertise and networks to provide valuable consulting services to luxury fashion and tool manufacturers
- Maintained a prominent profile as a professional snowboarder, serving as a brand ambassador and industry influencer
Conclusion
With his diverse experience, industry expertise, and entrepreneurial spirit, Dave Lee has emerged as a versatile and respected leader in the outdoor recreation and consumer goods sectors. As he continues to guide Signal Snowboards and host his popular industry-focused shows, he remains committed to driving innovation, fostering collaboration, and elevating the brands and products he represents.
