Dave Ritterbush

Chief Executive Officer | Los Angeles, CA, United States

Professional Overview

Dave Ritterbush is a seasoned executive with over 30 years of experience in the food and beverage industry. As the Chief Executive Officer of Califia Farms, he is responsible for driving the company's strategic vision, overseeing daily operations, and leading a talented team of professionals to achieve ambitious growth objectives.

Experience Summary

Current Role

As the Chief Executive Officer of Califia Farms since October 2020, Dave is responsible for steering the company's expansion into new markets, diversifying its product portfolio, and enhancing operational efficiency. Under his leadership, Califia Farms has solidified its position as a leading provider of plant-based milk and dairy-alternative products, with a focus on delivering high-quality, sustainable, and innovative solutions to health-conscious consumers.

Career Progression

Prior to joining Califia Farms, Dave held various leadership roles at prominent food and beverage companies, including serving as the Chief Operating Officer at Hain Celestial Group and the Senior Vice President of Sales and Marketing at Odwalla, Inc. His extensive experience in the industry, coupled with his strong business acumen and strategic mindset, have enabled him to drive transformative change and deliver measurable results throughout his career.

Academic Background

Dave holds a Bachelor's degree in Business Administration from San Diego State University-California State University, where he graduated in 1989. His educational background has provided him with a solid foundation in business principles, marketing, and leadership, which he has successfully applied in his professional endeavors.

Areas of Expertise

• Strategic planning and execution

• Operational optimization and efficiency

• Brand development and marketing

• Sales and distribution channel management

• Talent management and team building

• Driving innovation and sustainability initiatives

Professional Impact

Under Dave's leadership, Califia Farms has experienced significant growth and expansion, with the company's products now available in over 25,000 retail locations across the United States and Canada. He has spearheaded the development of new product lines, such as plant-based yogurt and cheese alternatives, and has overseen the implementation of sustainable manufacturing practices that have reduced the company's environmental footprint.

Conclusion

With his extensive industry experience, strategic vision, and proven track record of driving growth and innovation, Dave Ritterbush is well-positioned to continue leading Califia Farms towards even greater success in the rapidly evolving plant-based food and beverage market.