Dave Schoonmaker

Vice President of Sales | Bolthouse Farms | Sacramento, CA

Professional Overview

Dave Schoonmaker is an accomplished sales executive with extensive experience in the produce industry. As the Vice President of Sales at Bolthouse Farms, he is responsible for leading the company's national sales strategy and driving revenue growth across diverse retail and foodservice channels.

Experience Summary

Current Role

As the Vice President of Sales at Bolthouse Farms since 2014, Dave oversees a team of regional sales managers and national account representatives. He is instrumental in developing and executing sales plans to expand the company's market share, strengthen customer relationships, and introduce new product innovations. Under his leadership, Bolthouse Farms has achieved consistent year-over-year sales growth and solidified its position as a leading supplier of premium carrot and fruit-based products.

Career Progression

Prior to his current role, Dave served as the National Sales Director at Bolthouse Farms, where he successfully grew the company's distribution and sales in key national accounts. He also held the position of Vice President of Sales at Nurserymen's Exchange, where he implemented effective sales strategies and built strong partnerships with major retail chains. Earlier in his career, Dave gained valuable experience as the National Account Sales Director at Ready Pac Produce and the Produce Assistant Sales Manager for the Northern California Division at Albertsons.

Academic Background

Dave holds a Bachelor of Science degree in Business from California State University-Sacramento, where he graduated in 1994.

Areas of Expertise

• Produce industry sales and channel management

• National account development and relationship management

• Sales team leadership and performance optimization

• Strategic planning and market expansion

• New product launch and commercialization

Professional Impact

Under Dave's leadership, Bolthouse Farms has consistently outperformed industry growth rates, with his sales team driving significant increases in distribution, revenue, and market share. He has been instrumental in the successful launch of several innovative product lines, which have strengthened the company's brand presence and customer loyalty. Dave's strategic vision and collaborative approach have made him a respected leader within the produce industry.

Conclusion

With over 30 years of experience in the produce industry, Dave Schoonmaker is a seasoned sales executive with a proven track record of driving sustainable growth and operational excellence. His deep industry knowledge, strong sales acumen, and exceptional leadership skills make him a valuable asset to Bolthouse Farms as the company continues to expand its market presence and deliver innovative products to its customers.