David Berg

Chief Executive Officer, European Wax Center

Professional Overview
David Berg is a seasoned executive with over 15 years of experience leading transformative growth initiatives across the retail and hospitality industries. As the Chief Executive Officer of European Wax Center, he is responsible for driving the company's strategic vision, overseeing day-to-day operations, and expanding its footprint in the personal care and beauty segment.

Experience Summary

Current Role
As CEO of European Wax Center since 2018, David has spearheaded the company's ambitious expansion plans, opening over 100 new locations and positioning the brand as a market leader in the waxing services industry. He has instilled a customer-centric culture, implemented data-driven operational efficiencies, and fostered a collaborative work environment to enhance the brand's competitiveness and appeal.

Career Progression
Prior to his current role, David served as the Executive Chair of European Wax Center, where he provided strategic oversight and guidance to the senior leadership team. He has also held executive positions at Carlson, a global hospitality and travel company, serving as both the Chief Executive Officer and Chief Operating Officer. Earlier in his career, David was the CEO and Chief Customer Service Officer at Z Wireless, and the President of International Operations at Bloomin' Brands International.

Academic Background
David holds a Bachelor of Science degree in Business Administration from the University of Minnesota, with a focus on Marketing and Management.

Areas of Expertise

• Retail and hospitality industry leadership

• Operational excellence and process optimization

• Strategic planning and business transformation

• Customer experience and brand development

• Mergers, acquisitions, and integration management

Professional Impact
During his tenure at European Wax Center, David has spearheaded the company's successful expansion into new markets, driving a 25% increase in revenue and a 20% improvement in profitability. He has also championed the development of innovative product offerings and technology-enabled services, enhancing the brand's competitive advantage and customer loyalty.

Conclusion
With his extensive experience in leading high-growth organizations, David Berg is poised to guide European Wax Center through its next phase of expansion and innovation. His strategic vision, operational expertise, and customer-centric approach position him as a valuable asset in driving the company's continued success and solidifying its position as a leading player in the personal care and beauty industry.