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David Edelman

Executive Teaching Fellow (Marketing Dept.)

David Edelman - Harvard Business School



Professional Background


David Edelman is a Senior Lecturer in Marketing at the Harvard Business School (HBS). He joined HBS in July 2021 and actively teaches marketing for the required curriculum. Before his tenure at Harvard Business School, he served as the Chief Marketing Officer (CMO) at Aetna. During his time at Aetna, he led a team of over 450 professionals, built new digital capabilities, launched the company's first new brand in 166 years, and transformed marketing into a significant growth driver.

Previous Experience


David brings extensive experience with over 25 years in client service across various consulting firms including the Boston Consulting Group (BCG) and McKinsey & Company, as well as a digital agency, Digitas. He has served as an advisor to top executives in startups, private equity, and large enterprises, focusing on areas such as AI, digitization, go-to-market strategy, marketing organization, and agile operations.

Advisory and Thought Leadership


David Edelman is a highly sought-after advisor and thought leader on AI and digital strategies. He has co-authored crucial articles such as “Competing on Customer Journeys” and has been featured in notable publications like the Harvard Business Review. His work emphasizes the transformative potential of AI in customer data analysis and personalized marketing strategies.

Public Speaking and Publications


David is also an influential public speaker. He is represented by the Harry Walker Agency, offering insights on AI, digitization, and marketing strategies. His notable publications and cases include “Branding in the Digital Age: You're Spending Your Money in All the Wrong Places,” and “Icario Health: AI to Drive Health Engagement.”

Education and Interests


Edelman’s professional and academic journey is complemented by a rich personal life. He is originally from Brooklyn, New York, and has a strong passion for music. He plays the saxophone and is actively involved in music ensembles. Edelman’s favorite musical works include the live album Stage by David Bowie and the anthology of music by African tenor saxophonist Manu Dibango.

Key Contributions and Innovations


At HBS, David Edelman is known for injecting real-world experience and cutting-edge marketing strategies into his lectures. His advisory work continues to influence the business frameworks around AI, marketing, and digital transformations, bridging the gap between academic theory and practical implementation.

Online Presence


David Edelman maintains a professional profile on LinkedIn, consistently sharing insights on marketing education and AI. He engages with a broad network of professionals, offering thought leadership and staying abreast of current industry trends.

Contact Information







This detailed profiling provides a comprehensive view of David Edelman’s professional journey, emphasizing his strategic roles and thought leadership in marketing and AI, which can be leveraged for actionable sales insights in a professional context.