Professional Role and Company Overview
David Edkins is the Founder, Partner, and Investor at The Edkins Group, a consulting and technology firm specializing in the Zoho ecosystem. The company positions itself as a thought leader within the Zoho platform landscape, focusing on enabling small businesses—typically those with 1 to 39 employees—to overcome inefficiencies caused by fragmented, ineffective software and systems. The firm emphasizes "elegant simplicity," aiming to deliver technology solutions that are both extremely powerful and easy to use, which aligns with the needs of small-to-midsize businesses seeking scalable SaaS integrations and process automation.
David actively promotes leveraging the Zoho ecosystem, which comprises over 50 products, to remove operational bottlenecks and replace costly or unwieldy software. His role includes direct client engagement, demonstrated by sharing practical insights on construction management software and scheduling systems particularly tailored for niche customer segments (e.g., advanced driving schools).
Industry Focus and Expertise
David’s expertise centers on business system optimization using Zoho’s cloud-based software suite. His LinkedIn profile and public communications convey in-depth knowledge of how to simplify software complexity for small businesses, illustrating hands-on consulting experience across diverse industries, including construction and service sectors. The Edkins Group’s market positioning as Zoho specialists suggests a strong command over CRM, project management, and financial automation tools within the Zoho platform, providing a competitive edge to clients seeking customized yet streamlined technology adoption.
Leadership and Influence
David’s leadership is evidenced by his role as a founder and active partner driving company strategy and client success. He maintains a significant professional network with over 500+ LinkedIn connections, indicative of his outreach and reputation in the Zoho consulting community. His communications indicate a client-centric approach—helping companies escape "the chokehold of bad systems"—which positions him as a practical, results-driven technologist and business consultant.
Public Presence and Thought Leadership
David maintains an active digital footprint primarily through his LinkedIn profile and The Edkins Group’s website. He frequently publishes posts highlighting pragmatic solutions for small businesses grappling with system inefficiencies and advocates the integration of Zoho solutions as a lever for operational transformation.
Though no specific career achievements or extended biography details are publicly available, recent activity shows ongoing engagement with prospects and existing clients. His content demonstrates a focus on simplifying workflows and operational systems, reflecting current business priorities of enhancing digital adoption at the SME level.
Additional Civic Engagement
David Edkins also holds a community leadership position as Vice Chair of the Town of Walpole, indicating involvement in local governance and public affairs. This role, documented in official New Hampshire sources, implies experience in organizational oversight beyond his entrepreneurial activities, which may contribute to skills in governance, stakeholder management, and public responsibility.
In summary, David Edkins is a founder and principal at The Edkins Group, specializing in Zoho platform solutions that empower small businesses to optimize and simplify their software and operational systems. His expertise spans practical consulting, systems integration, and client-focused technology enablement within small enterprise contexts, supported by a visible presence on LinkedIn and active leadership in local government. The Edkins Group's positioning as a Zoho thought leader underscores their depth of platform knowledge and client impact.
