Professional Summary
Professional Overview
David Edwards is a seasoned analytics professional with over 10 years of experience in the digital media and advertising industry. As the Director of Analytics at VaynerMedia, he is responsible for leading a team of data analysts and driving data-driven decision-making across the organization.
Experience Summary
Current Role
As the Director of Analytics at VaynerMedia, David is responsible for overseeing the analytics strategy and implementation for the agency's diverse client portfolio. He leads a team of analysts in delivering actionable insights that inform marketing campaigns, optimize digital assets, and drive measurable business results for clients. Under his leadership, the analytics team has consistently exceeded client KPIs and contributed to VaynerMedia's growth as a leading full-service digital agency.
Career Progression
David's career in analytics began at USA TODAY NETWORK | LOCALiQ, where he progressed from a Client Success Manager for executive accounts to a Program Manager for client analytics. In these roles, he honed his skills in data analysis, campaign optimization, and client engagement. He then joined VaynerMedia as a Manager in the Data Analytics department, quickly rising through the ranks to become the Associate Director and now the Director of Analytics.
Throughout his career, David has demonstrated a strong aptitude for leveraging data to drive business impact. He has spearheaded the implementation of cutting-edge analytics tools and methodologies, enabling his teams to uncover valuable insights and make data-driven recommendations that have led to significant improvements in campaign performance and client satisfaction.
Academic Background
David holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Central Florida. During his studies, he was recognized for his academic excellence and was inducted into the Phi Theta Kappa Honor Society.
Areas of Expertise
- Digital marketing analytics
- Data visualization and reporting
- Campaign optimization and performance management
- Predictive modeling and advanced analytics
- Cross-functional collaboration and stakeholder management
- Team leadership and talent development
Professional Impact
Under David's leadership, the analytics team at VaynerMedia has consistently exceeded client expectations, contributing to the agency's growth and industry recognition. He has played a pivotal role in the development and implementation of innovative analytics solutions that have helped clients achieve their marketing objectives and drive tangible business outcomes.
David is also an active contributor to the analytics community, sharing his insights and best practices at industry events and through thought leadership pieces. His dedication to advancing the field of digital analytics has earned him a reputation as a respected leader in the industry.
Conclusion
With his extensive experience, proven track record of success, and commitment to driving data-driven innovation, David Edwards is poised to continue his trajectory as a leading analytics professional in the digital media and advertising industry. As the Director of Analytics at VaynerMedia, he is well-positioned to further enhance the agency's analytics capabilities and deliver exceptional value to its diverse client base.
