David Fallarme

Seasoned Marketing Executive with a Proven Track Record of Driving Growth

Professional Overview
David Fallarme is a seasoned marketing executive with over 15 years of experience in the technology and e-commerce industries. He is known for his strategic vision, data-driven approach, and ability to build high-performing marketing teams. Fallarme currently serves as the VP of Marketing at Owner.com, where he is responsible for leading the company's global marketing strategy and initiatives.

Experience Summary

Current Role
As the VP of Marketing at Owner.com, Fallarme is tasked with driving the company's overall marketing strategy and execution. He oversees a team of marketing professionals responsible for brand positioning, demand generation, content creation, and customer engagement. Under his leadership, the marketing department has achieved significant growth in website traffic, lead generation, and customer acquisition.

Career Progression
Prior to his current role, Fallarme served as a Marketing Advisor and Fractional Marketing Leader for several tech startups, providing strategic guidance and operational support to help them scale their marketing efforts. He has also held various marketing leadership positions at companies like HubSpot, On Deck, and ReferralCandy, where he successfully implemented data-driven marketing strategies and built high-performing teams.

Throughout his career, Fallarme has consistently demonstrated his ability to drive measurable results. As the Head of Marketing, Asia at HubSpot, he spearheaded the company's regional expansion, leading to a 40% increase in customer acquisition within his first year. As the Marketing Director at On Deck, he developed and executed a comprehensive digital marketing strategy that resulted in a 25% lift in website conversions.

Academic Background
Fallarme holds a Bachelor of Science degree in Business Administration from the University of the Philippines, where he graduated cum laude.

Areas of Expertise

• Strategic marketing planning and execution

• Digital marketing and e-commerce optimization

• Content creation and thought leadership

• Marketing team building and leadership

• Data-driven decision making and performance analysis

Professional Impact
Fallarme is the founder of the APAC Marketers Roundtable, a community of marketing professionals focused on exchanging best practices and driving innovation in the Asia-Pacific region. He is also a frequent speaker and contributor at industry events and publications, sharing his insights on emerging marketing trends and strategies.

Conclusion
With his extensive experience, strategic thinking, and proven track record of success, David Fallarme is a valuable asset to any organization seeking to elevate its marketing efforts and drive sustainable growth. As the VP of Marketing at Owner.com, he is well-positioned to continue his trajectory of delivering exceptional results and making a lasting impact on the industry.