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David Feinberg

Head of Sales & Business Development
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Overview



Name: David Feinberg
Current Position: Head of Sales & Business Development
Company: Eftsure
Location: Sydney, New South Wales, Australia
LinkedIn Profile: [David Feinberg - LinkedIn](https://au.linkedin.com/in/feinbergd)

Professional Background



David Feinberg holds the position of Head of Sales & Business Development at Eftsure, where he has made significant contributions over the past four years. During his tenure, he has successfully grown and scaled what is cited as the largest Sales Development Representative (SDR) team in Australia. This significant achievement is a testament to Feinberg’s leadership and strategic abilities in sales and business development.

Before joining Eftsure, Feinberg had a robust career working with leading companies such as Oracle Health, Google Health, Geisinger, and UCLA Health. These roles likely provided him with a wealth of experience in managing large teams and understanding complex technology and health landscapes.

Achievements at Eftsure



Feinberg has played a critical role in transforming Eftsure’s customer base. According to his LinkedIn activity, Eftsure had just under a couple of hundred customers when he started. Under his sales leadership, the company now serves thousands of organizations across Australia, highlighting a significant growth in market penetration and customer acquisition.

Feinberg has also been instrumental in promoting Eftsure’s company culture, frequently acknowledging the contributions of his team and celebrating their successes. This inclusive leadership style helps foster a strong, positive workplace environment and reinforces the company’s values.

Company Overview: Eftsure



Industry: Information Technology & Services
Focus Areas:
  • Payment protection

  • Employee & vendor compliance

  • Vendor relationship management

  • Procurement fraud protection


Headquarters: North Sydney, New South Wales
Founded: 2014
Total Funding: $4.5M (last funding round was $2.5M)
Website: [www.eftsure.com](https://www.eftsure.com)
Employees: Approximately 200

Eftsure aims to aid organizations in identifying and safeguarding against fraud and errors in the payment process through their "Know Your Payee" solution. This solution provides real-time alerts and messaging, ensuring that businesses do not pay the wrong supplier.

Financial Performance and Employee Metrics


  • 6 Month Growth: 15.1%

  • 1 Year Growth: 36.1%

  • 2 Year Growth: 50.0%

  • Employee Retention: 84%


Key Leadership Team


  • David Feinberg: Head of Sales & Business Development

  • Nishant Chawla: Head of Customer Success

  • Mary Italiano: Business Operations


Notable Alumni


  • Adam Baldwin: Account Manager, Chartered Accountants Australia and New Zealand

  • Peter Jotanovic: Head Of Product, Budgetly

  • Ella Grinberg: Digital Marketing Coordinator, WorkVentures

  • Gilad Hersch: Portfolio Manager, Ang.el Capital


Partner and Collaborations



Feinberg has been an advocate for scaling sales hiring and has partnered with Earlywork Talent to enhance this process. Through this collaboration, he has successfully hired and retained a high-quality sales team, aiding in Eftsure’s rapid growth and sales performance improvements.

Key Metrics of Earlywork Talent Partnership:
  • Reps Placed Since 2022: 150+

  • Average Alumni Quota Attainment: 127% in the first 3 months

  • Controllable Retention: 84% in the last 18 months


Feinberg’s testimonial about Earlywork highlights their ability to train and onboard new sales talent effectively, contributing to the business's overall success.




By understanding David Feinberg's significant contributions to Eftsure and his strategic role in its expansion, stakeholders can appreciate his expertise in leading large sales teams and driving robust business growth. His background and current endeavors suggest that Eftsure is well-positioned to capitalize on expanding market needs and improving their sales processes.
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