David Grae

Managing Director/Head of Issues Advertising Practice

Professional Overview
David Grae is a seasoned marketing and advertising executive with extensive experience leading high-impact campaigns on complex societal and policy issues. As the Managing Director and Head of the Issues Advertising Practice at Perceptual Advisors LLC, he leverages his deep industry knowledge and strategic acumen to drive transformative communication strategies for clients.

Experience Summary

Current Role
In his current role at Perceptual Advisors LLC, David is responsible for overseeing the agency's Issues Advertising Practice, which specializes in crafting impactful campaigns on contentious public policy matters. He leads a team of experienced strategists, creatives, and media experts to develop tailored solutions that resonate with target audiences and drive meaningful change. Under David's leadership, the practice has achieved notable success in driving awareness and mobilizing action around high-stakes issues.

Career Progression
Prior to joining Perceptual Advisors, David held senior positions at several leading advertising agencies, where he honed his expertise in developing integrated campaigns for both commercial and non-profit clients. His ability to navigate complex political and social landscapes, coupled with his strong storytelling skills, has made him a trusted advisor to organizations seeking to amplify their voices and influence public discourse.

Academic Background
David holds a Bachelor of Arts degree in Communications from the University of Southern California, where he graduated with distinction. He is a frequent speaker at industry events and has been recognized for his contributions to the field of social impact advertising.

Areas of Expertise

• Strategic campaign development for high-stakes policy and social issues

• Integrated marketing communications across digital, print, and broadcast channels

• Stakeholder engagement and coalition building

• Data-driven campaign optimization and performance analysis

• Navigating complex regulatory and political environments

Professional Impact
Under David's leadership, the Issues Advertising Practice at Perceptual Advisors has secured numerous industry awards and accolades for its groundbreaking work. Most notably, the team's campaign addressing childhood obesity received the prestigious Effie Award for its measurable impact on public awareness and policy change. David's ability to craft compelling narratives and mobilize diverse stakeholders has solidified his reputation as a trailblazer in the field of issues-based advertising.

Conclusion
With his exceptional strategic thinking, creative vision, and deep understanding of the complex sociopolitical landscape, David Grae is poised to continue driving transformative communication strategies that amplify the voices of organizations seeking to make a lasting impact on the world.