Professional Overview
David Johnson-Mack is an accomplished marketing executive with over a decade of experience driving strategic growth and digital transformation initiatives. As the Vice President of Marketing at Visceral Touch Marketing and HipHopzilla, he leverages his expertise in brand development, demand generation, and omnichannel marketing to deliver impactful results for his clients.
Experience Summary
Current Role
As Vice President of Marketing at Visceral Touch Marketing since 2017, David is responsible for leading the agency's marketing strategy and execution. He oversees integrated campaigns that span content creation, social media, search engine optimization, and email marketing, consistently exceeding client KPIs. Under his leadership, Visceral Touch has expanded its roster of high-profile clients in the entertainment and consumer goods sectors.
David also serves as the Vice President of Marketing at HipHopzilla, a leading online music platform. In this role, he has spearheaded innovative digital initiatives that have increased user engagement by 38% and driven a 24% uplift in subscription revenue over the past three years.
Career Progression
Prior to his current roles, David gained valuable experience as a Customer Success Manager at arttracks.com and a Sales Associate at General Wholesale Company. These roles provided him with a deep understanding of customer needs and the ability to translate insights into effective marketing strategies.
Academic Background
David holds a Bachelor of Business Administration degree from the University of Georgia, where he graduated with honors and was recognized for his leadership in campus organizations.
Areas of Expertise
- Brand strategy and development
- Omnichannel marketing campaign management
- Digital marketing and performance optimization
- Content creation and social media engagement
- Data-driven decision making and analytics
Professional Impact
Under David's guidance, Visceral Touch Marketing has secured several industry awards, including recognition as a Top 50 Digital Marketing Agency by The Drum. At HipHopzilla, he has spearheaded the launch of innovative features that have contributed to a 27% increase in user retention over the past two years.
Conclusion
With his proven track record of driving digital transformation and delivering measurable results, David Johnson-Mack is a strategic marketing leader poised to continue making a significant impact in the entertainment and consumer goods industries.
