Professional Summary

Professional Overview

David Karel is an accomplished Chief Marketing Officer with extensive experience driving digital transformation, revenue growth, and brand visibility for leading technology companies. With a proven track record of success spanning over two decades, he has a deep understanding of B2B marketing, product positioning, and go-to-market strategy. As the current CMO at Crunchtime, David is responsible for overseeing the company's global marketing initiatives, fostering strategic partnerships, and accelerating customer acquisition.

Experience Summary

Current Role

As the Chief Marketing Officer at Crunchtime, David is responsible for developing and executing the company's comprehensive marketing strategy. He leads a talented team in delivering impactful brand campaigns, driving digital marketing initiatives, and cultivating strategic partnerships to expand Crunchtime's market presence. Under his leadership, the company has experienced significant growth in brand awareness and customer acquisition.

Career Progression

David's extensive marketing career spans over 20 years, with a focus on enterprise software and B2B technology. Prior to his current role, he served as the Chief Marketing Officer at Zenput, where he drove a successful rebrand and implemented data-driven marketing strategies that resulted in a 40% increase in qualified leads. Earlier in his career, David held senior marketing roles at Clari, LinkedIn, Bizo, and SuccessFactors, where he consistently delivered high-impact results and contributed to the companies' overall growth and success.

Academic Background

David holds a Bachelor of Arts degree in Economics from Princeton University, where he graduated with distinction. He has also completed executive education programs at Stanford University and the Kellogg School of Management, further expanding his strategic and leadership capabilities.

Areas of Expertise

• Digital marketing and demand generation

• Brand strategy and positioning

• Product marketing and content development

• Data-driven decision making and analytics

• Strategic partnerships and ecosystem development

• Go-to-market strategy and execution

Professional Impact

Throughout his career, David has been recognized for his ability to drive transformative change and deliver measurable results. At Zenput, he led the company's successful rebrand and increased qualified leads by 40%. As the Head of B2B Marketing at LinkedIn, he played a pivotal role in the platform's expansion into the enterprise market, contributing to the company's substantial revenue growth. David's strategic vision, data-driven approach, and collaborative leadership style have consistently positioned him as a trusted advisor and respected marketing executive in the technology industry.

Conclusion

With his extensive experience, proven track record of success, and deep understanding of B2B marketing, David Karel is a dynamic and versatile Chief Marketing Officer. In his current role at Crunchtime, he is poised to drive continued growth, enhance brand visibility, and deliver exceptional results for the company and its customers.