DK

David Klein

David Klein


Chief Marketing Officer



Professional Overview
David Klein is an accomplished marketing executive with extensive experience driving growth and brand development for technology companies. As the Chief Marketing Officer at Kentik, he is responsible for leading the company's global marketing strategy, brand positioning, and go-to-market initiatives. With a proven track record in developer marketing, content marketing, and growth-focused campaigns, David is a strategic leader who helps organizations navigate the evolving digital landscape.

Experience Summary

Current Role
As the Chief Marketing Officer at Kentik, David oversees the company's marketing efforts, including campaign planning, digital marketing, content creation, and demand generation. He has been instrumental in strengthening Kentik's brand identity and expanding its market reach, contributing to the company's rapid growth and industry recognition.

Career Progression
Prior to joining Kentik, David held various marketing leadership roles, including Director of Developer Marketing at ServiceNow, Head of Marketing and Growth at Lightstep, and Director of Content Marketing at Lightstep. He has demonstrated a consistent ability to drive strategic initiatives that boost brand awareness, generate qualified leads, and support overall business objectives.

Earlier in his career, David served as the Director of Marketing at ClickTime and as a Marketing, Growth, and Brand Consultant at Park & Central, LLC. He also gained valuable experience in communications and data management roles at Pacific Gas and Electric Company and Quintiles, respectively.

Academic Background
David holds a Bachelor's degree from a leading university, where he specialized in marketing and communications. His academic achievements and continuous learning have equipped him with a strong foundation in strategic marketing, data-driven decision-making, and innovative marketing techniques.

Areas of Expertise
  • Proven track record in developer marketing and content marketing

  • Expertise in brand positioning, messaging, and go-to-market strategy

  • Proficient in digital marketing, including search engine optimization, social media, and email campaigns

  • Strong analytical and data-driven mindset, with the ability to measure and optimize marketing initiatives

  • Effective leadership and team management skills, with a collaborative approach to cross-functional collaboration


Professional Impact
During his tenure at Lightstep, David spearheaded a comprehensive content marketing strategy that drove a 40% increase in organic website traffic and a 25% improvement in lead conversion rates. At ServiceNow, he led the development of a highly successful developer marketing program that expanded the company's reach within the developer community and contributed to its overall sales growth.

Conclusion
With his extensive marketing experience, strategic mindset, and passion for driving business results, David Klein is well-positioned to lead Kentik's marketing efforts and contribute to the company's continued growth and market leadership. His expertise in developing and executing innovative marketing strategies, coupled with his collaborative approach and data-driven decision-making, make him a valuable asset to the organization.