David Kolar
Chief Marketing Officer (CMO)
, Czech Republic
Professional Overview
David Kolar is an experienced marketing leader with a proven track record of driving growth and innovation for leading retail and consumer brands. As the Chief Marketing Officer (CMO) at HORNBACH, he is responsible for overseeing all marketing strategy, branding, and communications initiatives to enhance the company's market position and customer engagement. With expertise spanning marketing, sales, and business consulting, David brings a well-rounded perspective to support HORNBACH's continued success.
Experience Summary
Current Role
As CMO at HORNBACH since 2014, David is accountable for developing and executing the company's comprehensive marketing plans. He leads a team of marketing professionals to devise and implement impactful campaigns that increase brand awareness, drive web traffic, and boost sales conversions. Under his leadership, HORNBACH has achieved double-digit revenue growth through innovative product launches, enhanced digital experiences, and strategic partnerships. David also serves as a trusted advisor to the executive team, providing data-driven insights to inform broader business decisions.
Career Progression
Prior to joining HORNBACH, David held several marketing leadership roles, including Director of Marketing and Communications at Penny Market s.r.o. and marketing manager positions at PLUS - DISCOUNT and quick - mix. Throughout his career, he has demonstrated the ability to rapidly adapt to changing market conditions, implement effective marketing strategies, and deliver measurable results. David's diverse background and hands-on experience have equipped him with a comprehensive understanding of the retail and consumer goods industries.
Academic Background
David holds a bachelor's degree in Business Administration from the University of Economics, Prague, with a concentration in Marketing. During his studies, he participated in several marketing-focused student organizations and completed an exchange program in the United States, further expanding his global perspective.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand development and reputation management
- Digital marketing and e-commerce optimization
- Customer segmentation and targeted campaigns
- Cross-functional team leadership and collaboration
- Data analysis and performance measurement
Professional Impact
Throughout his career, David has spearheaded numerous successful marketing initiatives that have contributed to his employers' growth and industry recognition. At HORNBACH, he led the development of a comprehensive digital transformation strategy that resulted in a 25% increase in online sales and a 15% boost in customer satisfaction. David's innovative approach and data-driven decision-making have solidified his reputation as a respected marketing leader within the Czech Republic and beyond.
Conclusion
With his extensive experience, strategic mindset, and collaborative leadership style, David Kolar is well-equipped to continue driving HORNBACH's marketing excellence and positioning the company for continued success in the dynamic retail landscape.
