David Koroghlian
Vice President, Head of Marketing and Advertising Technology
Professional Overview
David Koroghlian is an accomplished marketing and advertising technology executive with over 15 years of experience driving strategic digital initiatives and transformative data-driven solutions. As the Vice President and Head of Marketing and Advertising Technology at Acxiom, he leads a team focused on developing innovative marketing technology platforms and driving enterprise-wide digital transformation.
Experience Summary
Current Role
In his current position, David is responsible for overseeing the design, development, and deployment of Acxiom's suite of marketing and advertising technology products. He works closely with cross-functional teams to identify, evaluate, and implement cutting-edge technologies that optimize omnichannel marketing campaigns and enhance customer experiences. Under his leadership, Acxiom has significantly expanded its marketing technology capabilities, resulting in increased operational efficiency and demonstrable ROI for clients.
Career Progression
Prior to joining Acxiom, David held senior digital strategy and data management roles at Wunderman Thompson, where he spearheaded the integration of advanced analytics and customer data platforms to drive personalized marketing initiatives. He also served as a Senior Customer Success Manager at Adobe, assisting global brands in leveraging the company's marketing cloud solutions. Earlier in his career, David was the Director of Digital & Social Media Marketing at Jackson Hewitt and the Director of Marketing and Customer Success at MCS, where he honed his expertise in digital marketing, customer relationship management, and technology implementation.
Academic Background
David holds a Bachelor of Science degree in Business Administration from the University of South Florida, with a concentration in Marketing.
Areas of Expertise
- Marketing and advertising technology strategy
- Data-driven marketing and customer experience optimization
- Omnichannel campaign management and optimization
- Digital transformation and technology integration
- Cross-functional team leadership and collaboration
- Driving measurable business impact through innovative solutions
Professional Impact
Under David's leadership, Acxiom has significantly expanded its marketing technology capabilities, resulting in increased operational efficiency and demonstrable ROI for clients. He has led the successful implementation of several enterprise-wide technology platforms, enabling enhanced audience targeting, personalized content delivery, and data-driven decision-making. David's industry contributions include presenting at prominent marketing technology conferences and authoring thought leadership articles on the evolving role of technology in the marketing industry.
Conclusion
With his extensive experience in marketing technology, data management, and digital strategy, David Koroghlian is a dynamic and innovative leader dedicated to helping organizations leverage cutting-edge solutions to drive remarkable customer experiences and measurable business outcomes.
