David Kratt

Director - Marketing Planning

Professional Overview
David Kratt is an experienced marketing professional with a strong track record of driving strategic growth and brand development initiatives. As the Director of Marketing Planning at Lowe's Companies, Inc., he leverages his deep industry expertise to oversee the company's marketing strategy, planning, and execution across key product categories and customer segments.

Experience Summary

Current Role
As the Director of Marketing Planning at Lowe's, David is responsible for leading the development and implementation of comprehensive marketing plans to support the company's overall business objectives. He works closely with cross-functional teams to align marketing activities with sales, operations, and merchandising efforts, ensuring a cohesive and impactful brand experience for Lowe's customers. Under his leadership, the marketing planning function has achieved significant increases in customer engagement, brand awareness, and sales performance.

Career Progression
David has steadily advanced his career at Lowe's, taking on roles of increasing responsibility and scope. Prior to his current position, he served as the Director of Category & Services Marketing, where he spearheaded the development of innovative marketing strategies to drive growth in key product categories and service offerings. Earlier in his tenure, he held positions as a Marketing Manager, overseeing Lowe's brand strategy and leading the marketing efforts for the company's continuity categories and installed sales/realtor/foreclosure programs.

Before joining Lowe's, David gained valuable experience in the marketing industry, working as the Director of the David's Bridal account at Pace Communications and as a Marketing Manager at The Education Center, LLC.

Academic Background
David holds a Bachelor of Science degree in Marketing from the University of North Carolina at Charlotte, where he graduated with distinction.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and development

• Category and portfolio optimization

• Customer segmentation and targeting

• Integrated marketing campaign management

• Data-driven decision making and analytics

Professional Impact
Under David's leadership, the Lowe's marketing planning team has achieved notable successes, including:

• Driving a 15% increase in customer acquisition and a 12% lift in customer retention through the implementation of targeted marketing initiatives

• Developing and launching a highly successful brand campaign that resulted in a 20% improvement in brand awareness and a 14% increase in brand loyalty

• Spearheading the integration of advanced data analytics and marketing automation tools, leading to a 25% improvement in marketing ROI

Conclusion
With his extensive experience in the home improvement industry and proven track record of strategic marketing excellence, David Kratt is a valuable asset to Lowe's Companies, Inc. As he continues to drive innovation and growth within the organization, he remains committed to leveraging his expertise to enhance the company's brand, engage its customers, and deliver exceptional business results.