Professional Summary

Professional Overview

David Leisering is an experienced Marketing Director with a proven track record of driving strategic marketing initiatives and delivering measurable business results. With a strong industry focus in sports and athletics, he leverages his expertise in sports marketing, brand management, and digital strategy to elevate brand awareness and engagement for his clients.

Experience Summary

Current Role

As the Marketing Director at Resilite, David is responsible for developing and executing comprehensive marketing strategies to support the company's growth objectives. He oversees all aspects of the marketing function, including content creation, digital marketing, event planning, and brand management. Under his leadership, Resilite has experienced increased brand visibility, improved customer loyalty, and enhanced market positioning.

Career Progression

Prior to his current role, David held various sports-related positions, including Assistant Sports Information Director and Sports Information Director at Bloomsburg University of Pennsylvania and Mercyhurst University. In these roles, he excelled at managing media relations, event coordination, and digital content creation, showcasing his versatility and adaptability in the sports industry.

David's career trajectory has been marked by progressive growth and increasing responsibilities. He has consistently demonstrated his ability to drive measurable results, implement innovative marketing strategies, and contribute to the overall success of the organizations he has been a part of.

Academic Background

David holds a degree from Mercyhurst University, where he specialized in sports-related studies. His academic background has provided him with a strong foundation in the principles of sports management, marketing, and communications, which he has seamlessly applied in his professional roles.

Areas of Expertise

• Sports marketing and brand management

• Digital marketing strategy and execution

• Event planning and media relations

• Content creation and social media management

• Analytical and data-driven decision making

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, David has made significant contributions to the organizations he has served. As the Sports Information Director at Bloomsburg University, he increased media coverage and fan engagement for the school's athletics programs. In his role at Dyco Inc., he spearheaded the development of a comprehensive digital marketing strategy that led to a 25% increase in website traffic and a 20% improvement in lead generation.

Conclusion

With his extensive experience in the sports and athletics industry, coupled with his strategic marketing expertise, David Leisering is well-positioned to continue driving success for Resilite. His proven track record of delivering measurable results and his ability to adapt to evolving market demands make him a valuable asset to any organization seeking to enhance its brand visibility, customer engagement, and overall competitive positioning.