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David Lundahl

David Lundahl


Founder and CEO



David Lundahl is the Founder and Chief Executive Officer of InsightsNow, Inc., a leading consumer research and strategy firm based in Corvallis, Oregon. With over 30 years of experience in the industry, Lundahl is a recognized expert in consumer behavior analysis, market research, and strategic decision-making.

Professional Overview


As the Founder and CEO of InsightsNow, Lundahl is responsible for setting the strategic direction of the company, overseeing daily operations, and driving innovation in the field of consumer insights. He leverages his extensive expertise in consumer psychology, sensory science, and data analytics to help clients across various industries make informed, data-driven decisions.

Experience Summary



Current Role


Since founding InsightsNow in 2003, Lundahl has grown the company into a premier provider of consumer research services, working with leading brands and organizations worldwide. Under his leadership, InsightsNow has consistently delivered impactful insights that have helped clients optimize product development, marketing strategies, and brand positioning.

Career Progression


Prior to launching InsightsNow, Lundahl held several notable positions, including President at CAMO, Inc., Associate Professor and Faculty for the Food Innovation Center at Oregon State University, and Founder and CEO of InfoSense, Inc. He also gained valuable industry experience as a Principal Researcher at PepsiCo - Frito Lay.

Academic Background


Lundahl holds a Ph.D. in Food Science and Technology from Oregon State University, where he specialized in consumer behavior and sensory science. His academic achievements include numerous publications in peer-reviewed journals and industry publications, as well as recognition as a thought leader in his field.

Areas of Expertise


  • Consumer behavior analysis and market research

  • Sensory science and product development

  • Strategic decision-making and business consulting

  • Entrepreneurship and new venture creation

  • Academic research and teaching in food science and consumer psychology


Professional Impact


Throughout his career, Lundahl has been instrumental in driving innovation and thought leadership in the consumer research industry. He has led groundbreaking projects that have helped clients better understand consumer preferences, develop successful new products, and optimize marketing strategies. Lundahl's contributions have been recognized through various industry awards and accolades, solidifying his reputation as a leading expert in the field.

Conclusion


With his deep industry experience, proven track record of success, and unwavering commitment to delivering exceptional results, David Lundahl continues to be a driving force in the consumer research and strategy landscape. As the Founder and CEO of InsightsNow, he is dedicated to empowering clients to make informed, data-driven decisions that drive business growth and innovation.