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David Lundahl

Professional Summary



Professional Overview


David Lundahl is the Founder and CEO of InsightsNow, Inc., a leading market research and consumer insights firm. With over 30 years of experience in the food and beverage industry, he is a recognized expert in sensory and consumer research, leveraging his deep technical expertise to drive impactful business outcomes for his clients.

Experience Summary



Current Role


As the Founder and CEO of InsightsNow, Inc., David is responsible for the overall strategic direction and operational management of the company. Under his leadership, InsightsNow has become a trusted partner for Fortune 500 companies, helping them make data-driven decisions to develop successful products and marketing strategies. David's extensive industry knowledge and analytical prowess have been instrumental in delivering actionable insights that have propelled his clients' growth and innovation.

Career Progression


Prior to founding InsightsNow, David held various leadership roles in the food and beverage industry, including President at CAMO, Inc., Associate Professor and Faculty for the Food Innovation Center at Oregon State University, and Founder and CEO of InfoSense, Inc. He also gained valuable experience as a Manager of Sensory and Consumer Research at Brown-Forman and as a Principal Researcher at PepsiCo - Frito Lay.

Academic Background


David holds a Ph.D. in Food Science from Oregon State University, where he specialized in sensory science and consumer behavior. His academic achievements and research contributions have been recognized through numerous publications and industry awards.

Areas of Expertise


  • Sensory and consumer research

  • Product development and innovation

  • Market segmentation and targeting

  • Data analysis and business intelligence

  • Strategic planning and organizational leadership


Professional Impact


Throughout his career, David has been instrumental in driving innovation and success for his clients. He has led numerous projects that have resulted in the successful launch of new products, the optimization of existing offerings, and the development of effective marketing strategies. David's thought leadership and industry contributions have been recognized through his role as an Advisor to the School of Business at Oregon State University, where he shares his expertise and mentors the next generation of business leaders.

Conclusion


With his extensive industry experience, strong technical expertise, and proven track record of driving successful outcomes, David Lundahl is a respected leader and visionary in the market research and consumer insights space. As the Founder and CEO of InsightsNow, he continues to push the boundaries of what's possible, helping his clients navigate the ever-evolving landscape and stay ahead of the curve.