David Perrett

VP Marketing & Strategic Growth

Professional Overview
David Perrett is an accomplished marketing and business development executive with a proven track record of driving strategic growth and innovation across the print and marketing technology industries. As the Vice President of Marketing & Strategic Growth at Salem One, he leverages his extensive expertise to spearhead the company's marketing initiatives and lead the charge in identifying new business opportunities for sustained expansion.

Experience Summary

Current Role
In his current position, David is responsible for developing and executing the overall marketing strategy for Salem One, a leading provider of print, digital, and marketing solutions. He oversees all aspects of the company's marketing efforts, including brand management, content creation, digital marketing, and demand generation activities. Additionally, David plays a pivotal role in identifying and pursuing new strategic growth initiatives, leveraging his deep industry knowledge and strong client relationships to uncover emerging market trends and expand the company's customer base.

Career Progression
Prior to his role at Salem One, David held various leadership positions within the marketing and technology sectors. As the VP of Technology Sales & Business Development at Sandy Alexander, he was instrumental in driving the company's digital transformation and growing its technology-enabled service offerings. Before that, he served as the Vice President of Business Innovation at IWCO Direct, where he pioneered the development of innovative marketing solutions and led the company's foray into the Salesforce ISV ecosystem. Earlier in his career, David held the role of Executive Director - Innovation | Salesforce ISV | Founder JourneyMail™ at Quad, where he spearheaded the creation of a groundbreaking marketing automation platform.

Academic Background
David holds a Bachelor of Science degree in Marketing from the University of North Carolina at Charlotte, where he graduated with distinction.

Areas of Expertise

• Marketing strategy and execution

• Digital transformation and technology integration

• Innovative product and service development

• Strategic business development and client relationship management

• Salesforce platform expertise and ISV partnership management

Professional Impact
Throughout his career, David has demonstrated a talent for driving transformative change and delivering measurable business impact. At Sandy Alexander, he led the successful implementation of a new CRM system and digital marketing platform, resulting in a 25% increase in sales-qualified leads and a 20% improvement in customer retention. At IWCO Direct, he played a pivotal role in the development of a Salesforce-integrated direct mail solution that enhanced campaign personalization and improved response rates by 18%. As the founder of JourneyMail™ at Quad, David pioneered a cutting-edge marketing automation platform that was recognized as a Salesforce AppExchange Partner of the Year finalist.

Conclusion
With his extensive experience, strategic vision, and innovative mindset, David Perrett is poised to play a critical role in the continued growth and success of Salem One. His ability to identify and capitalize on emerging market opportunities, combined with his expertise in marketing strategy and technology integration, make him a valuable asset to the organization and a respected leader in the industry.