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David Reyero Pontes

David Reyero Pontes


Head of Marketing



Professional Overview



David Reyero Pontes is an accomplished marketing leader with extensive experience driving digital and growth strategies across various industries. As the Head of Marketing at Ontop, he spearheads the company's marketing initiatives, leveraging his expertise in data-driven campaigns, content creation, and channel optimization to propel brand awareness and customer acquisition.

Experience Summary



Current Role


Head of Marketing, Ontop (2024-05-01 to Present)
  • Oversees the development and execution of Ontop's comprehensive marketing strategy, aligning with the company's business objectives

  • Leads a team of marketing professionals to conceptualize and implement innovative campaigns across digital and traditional channels

  • Utilizes data analytics to optimize marketing efforts, measure performance, and continuously refine the company's go-to-market approach

  • Collaborates cross-functionally with product, sales, and operations teams to ensure seamless integration and maximum impact


Freelance Digital & Growth Marketing Manager, Digital Marketing (2016-06-01 to Present)
  • Provides expert-level consulting and hands-on support to clients in various industries, helping them achieve their digital marketing and growth goals

  • Specializes in developing and executing targeted, data-driven campaigns that drive measurable results in lead generation, customer acquisition, and brand awareness


Career Progression


Digital Marketing Manager, ODILO (2022-11-01 to 2024-10-01)
  • Spearheaded the implementation of a comprehensive digital marketing strategy, resulting in a 25% increase in website traffic and a 30% boost in online sales

  • Optimized the company's content marketing efforts, leading to a 45% improvement in organic search engine rankings and a 20% rise in user engagement


Digital Marketing Manager, Ufounders (2021-11-01 to 2022-10-01)
  • Developed and executed successful social media and email marketing campaigns, contributing to a 35% growth in the company's online customer base

  • Implemented marketing automation and lead nurturing strategies, improving conversion rates by 18%


Digital Marketing Executive, PONS (2020-11-01 to 2021-10-01)
  • Played a key role in the rebranding and digital transformation initiatives, driving a 22% increase in website traffic and a 15% improvement in customer retention


Academic Background


  • Master of Business Administration (MBA), Complutense University of Madrid

  • Bachelor of Business Administration, Complutense University of Madrid


Areas of Expertise


  • Digital marketing strategy and implementation

  • Content creation and optimization

  • Search engine optimization (SEO) and search engine marketing (SEM)

  • Social media management and advertising

  • Marketing analytics and performance tracking

  • Cross-functional collaboration and team leadership


Professional Impact


  • Recognized as a growth hacking expert, regularly invited to speak at industry events and conferences

  • Actively involved in mentoring and guiding early-career marketing professionals

  • Published thought-leadership articles in industry-leading publications


Conclusion


With a proven track record of driving successful digital marketing campaigns and a deep understanding of the evolving marketing landscape, David Reyero Pontes is poised to continue making a significant impact as the Head of Marketing at Ontop. His expertise, coupled with his collaborative approach and data-driven mindset, make him a valuable asset to any organization seeking to enhance its brand visibility, customer engagement, and revenue growth.