David Roberson
Seasoned Digital Marketing Strategist and Entrepreneurial Leader
Professional Overview
David Roberson is a dynamic digital marketing strategist and entrepreneurial leader with over 15 years of experience driving business success through innovative marketing solutions. As the Founder, CEO, and Chief Marketing Officer of Azella Advisor and 2D Optimized Marketing, he has a proven track record of leveraging data-driven insights to develop and execute omnichannel marketing strategies that drive measurable results.
Experience Summary
Current Role
As the Founder, CEO, and CMO of Azella Advisor, David provides strategic guidance and hands-on leadership to help small and medium-sized businesses maximize their digital presence and reach new customers. In this role, he oversees all aspects of digital marketing, including search engine optimization (SEO), content creation, social media management, and web design. Under his leadership, Azella Advisor has earned a reputation for delivering exceptional results and outstanding client satisfaction.
Additionally, David serves as the President and CEO of 2D Optimized Marketing, a full-service digital marketing agency he founded in 2007. In this capacity, he works closely with clients across various industries to develop and implement tailored marketing strategies that drive sustainable growth.
Career Progression
Prior to founding his own ventures, David held several notable roles, including SEO and Webmaster Lead at Edelman Financial Engines, Digital Marketing Manager (SEO Expert, UX & Analytics) at Financial Engines, and various positions in web design, user experience, and digital marketing at organizations such as DST Systems, ER Marketing, and BKV.
Throughout his career, David has demonstrated a keen ability to translate complex data into actionable insights, optimize digital experiences, and leverage cutting-edge marketing technologies to achieve business objectives. His diverse background and entrepreneurial mindset have enabled him to consistently deliver innovative solutions and drive measurable growth for his clients.
Academic Background
David holds a Bachelor of Science degree in Computer Information Systems from Missouri State University, where he graduated with honors. His academic pursuits have provided him with a strong foundation in technology, data analysis, and user-centric design principles, which he seamlessly integrates into his marketing strategies.
Areas of Expertise
- Digital Marketing Strategy and Execution
- Search Engine Optimization (SEO)
- Content Creation and Optimization
- Social Media Management and Advertising
- Web Design and User Experience (UX)
- Data Analytics and Performance Reporting
- Entrepreneurial Leadership and Business Development
Professional Impact
Throughout his career, David has spearheaded numerous successful digital marketing initiatives that have generated significant ROI for his clients. His ability to drive targeted website traffic, improve conversion rates, and enhance overall online visibility has earned him a reputation as a trusted and results-oriented marketing partner.
As a respected industry thought leader, David frequently shares his expertise through speaking engagements, guest blog contributions, and participation in industry events. His commitment to staying at the forefront of digital marketing trends and best practices allows him to consistently deliver innovative solutions that help his clients stay ahead of the curve.
Conclusion
With his extensive experience, proven track record of success, and unwavering dedication to client satisfaction, David Roberson is a valuable asset to any organization seeking to maximize its digital marketing potential. As he continues to grow his entrepreneurial ventures, he remains focused on empowering businesses to thrive in the ever-evolving digital landscape.
