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David Roberson

David Roberson


Accomplished Founder, CEO, and Digital Marketing Strategist



Professional Overview
David Roberson is an experienced entrepreneur, marketing executive, and digital strategist with a proven track record of driving growth and innovation. As the Founder, CEO, and Chief Marketing Officer of Azella Advisor, he leverages his expertise in SEO, UX design, and data analytics to help businesses optimize their online presence and marketing initiatives. Roberson also serves as the President and CEO of 2D Optimized Marketing, a digital agency he has led for over a decade.

Experience Summary

Current Role
As the Founder, CEO, and CMO of Azella Advisor, Roberson is responsible for setting the strategic vision, overseeing day-to-day operations, and leading the company's marketing and business development efforts. Under his leadership, Azella Advisor has established itself as a trusted advisor, helping clients achieve their digital marketing goals through a data-driven, user-centric approach.

Career Progression
Prior to founding Azella Advisor, Roberson held various roles in the digital marketing and technology space, including serving as the SEO and Webmaster Lead at Edelman Financial Engines, the Digital Marketing Manager (SEO Expert, UX & Analytics) at Financial Engines, and the Sr. UX Designer & Front-end Developer at DST Systems. Roberson's diverse background and extensive experience have enabled him to develop a deep understanding of the evolving digital landscape and the strategies required to drive meaningful results for his clients.

Academic Background
Roberson holds a degree in Information Technology, which has provided him with a strong foundation in web design, programming, and data analysis. His educational background, combined with his practical experience, has allowed him to develop a unique and well-rounded skillset that he leverages to the benefit of his clients and the Azella Advisor team.

Areas of Expertise
  • Search Engine Optimization (SEO)

  • User Experience (UX) Design

  • Data Analytics and Reporting

  • Digital Marketing Strategy

  • Entrepreneurship and Business Development

  • Innovative Problem-Solving


Professional Impact
Throughout his career, Roberson has been recognized for his ability to drive measurable results and make a meaningful impact on the organizations and clients he has served. As the Founder and CEO of 2D Optimized Marketing, he has helped numerous businesses achieve their digital marketing goals, while also serving on the board of Adelante Thrift, a non-profit organization focused on community empowerment.

Conclusion
With his entrepreneurial spirit, data-driven approach, and deep understanding of the digital landscape, David Roberson is well-positioned to continue leading Azella Advisor and 2D Optimized Marketing to new heights. His commitment to innovation, client success, and community engagement make him a valuable asset in the digital marketing industry.