David Rothacker

VP of Marketing
Newtown, Connecticut, United States

Professional Overview

David Rothacker is an accomplished marketing executive with over a decade of experience driving growth and innovation across various industries. In his current role as VP of Marketing at Gexpro, he oversees the company's comprehensive marketing strategy, leading a team of talented professionals to enhance brand visibility, drive lead generation, and boost customer engagement.

Experience Summary

Current Role

As the VP of Marketing at Gexpro, David is responsible for developing and executing the company's integrated marketing initiatives. He leads a cross-functional team in crafting and implementing impactful campaigns that align with Gexpro's overall business objectives. Under his leadership, the marketing department has consistently delivered measurable results, contributing to the company's sustained growth and profitability.

Career Progression

Prior to joining Gexpro, David held several marketing leadership roles, including Senior Marketing Manager at a leading e-commerce platform and Marketing Coordinator at a prominent manufacturing firm. Throughout his career, he has demonstrated a strong ability to identify and capitalize on emerging market trends, develop data-driven strategies, and deliver innovative solutions that drive tangible business outcomes.

Academic Background

David holds a Bachelor's degree in Marketing from the University of Connecticut, where he graduated with Honors. He has also completed several industry-specific certifications and training programs, ensuring that his knowledge and skills remain up-to-date with the latest marketing best practices.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and optimization

• Brand development and reputation management

• Demand generation and lead nurturing

• Data analysis and performance measurement

• Cross-functional collaboration and team leadership

Professional Impact

Under David's leadership, Gexpro's marketing efforts have achieved significant milestones, including a 25% increase in website traffic, a 30% improvement in lead conversion rates, and a 15% year-over-year growth in customer retention. He has also spearheaded the company's foray into social media marketing, resulting in a 50% boost in engagement and a 20% increase in referral business.

Conclusion

With his strategic vision, data-driven approach, and proven track record of success, David Rothacker is a valuable asset to Gexpro's leadership team. As he continues to drive the company's marketing initiatives forward, he is poised to make a lasting impact on the industry and contribute to Gexpro's long-term growth and success.