David Savini
Vice President, Digital Marketing | New York, NY
Professional Overview
David Savini is an accomplished digital marketing executive with over 15 years of experience driving growth and innovation within the retail industry. As the Vice President of Digital Marketing at J.Crew, he oversees the development and execution of the company's comprehensive digital strategy, leveraging data-driven insights to optimize customer engagement and acquisition across all digital touchpoints.
Experience Summary
Current Role
As Vice President of Digital Marketing at J.Crew, David is responsible for leading the company's digital marketing efforts, including search engine optimization (SEO), paid search, display advertising, social media, email marketing, and e-commerce optimization. Under his guidance, the digital marketing team has delivered measurable improvements in online revenue, customer acquisition, and brand awareness, contributing significantly to the company's overall growth and profitability.
Career Progression
Prior to joining J.Crew, David held various leadership roles in digital marketing at Hollister Co. and Abercrombie & Fitch. As the Sr. Director of Marketing at Hollister Co., he spearheaded the implementation of a data-driven, omnichannel marketing strategy that resulted in a 25% increase in online sales. As the Director of Digital Marketing at Abercrombie & Fitch, he led a team of digital experts and implemented innovative tactics that drove a 30% improvement in customer engagement and a 15% increase in e-commerce conversions.
Academic Background
David holds a Bachelor of Science degree in Marketing from the University of Pennsylvania's Wharton School of Business, where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer engagement
- Email marketing and marketing automation
- E-commerce optimization and customer experience design
- Data analysis and performance measurement
- Cross-functional leadership and team management
Professional Impact
Throughout his career, David has demonstrated a proven track record of driving digital transformation and delivering exceptional results for leading retail brands. His strategic vision, data-driven approach, and innovative mindset have been instrumental in helping his teams and organizations achieve their goals and stay ahead of the competition.
Conclusion
With his deep industry expertise, strong leadership skills, and unwavering commitment to excellence, David Savini is poised to continue making a significant impact in the digital marketing landscape. As the Vice President of Digital Marketing at J.Crew, he is well-positioned to guide the company's digital initiatives and contribute to its long-term success.
