David Shaw

Speaker | Consultant | Marketing & Design Executive

Professional Overview

David Shaw is an accomplished speaker, consultant, and marketing executive with extensive expertise in the fitness industry. He leverages his diverse experience to drive growth, innovation, and operational efficiency for leading organizations across multiple sectors.

Experience Summary

Current Roles

Speaker, Growth Fitness Design (2017 - Present)

• Delivers engaging, insightful presentations on fitness industry trends, best practices, and proven growth strategies

• Collaborates with clients to develop customized speaking engagements that address their unique business challenges

• Builds strong relationships with fitness professionals, driving thought leadership and knowledge sharing

Independent Consultant, Marriott Hotels (2018 - Present)

• Provides strategic guidance and implementation support to enhance fitness programming, member experience, and operational performance

• Leverages data-driven insights to identify optimization opportunities and develop tailored solutions

• Collaborates cross-functionally to ensure seamless execution and sustainable results

President, Growth Fitness Marketing & Design (2015 - Present)

• Oversees the strategic direction and day-to-day operations of the full-service marketing and design agency

• Leads a team of creative professionals to deliver innovative, results-driven marketing campaigns and design solutions

• Drives business growth through the acquisition of new clients and the expansion of existing client partnerships

Managing Director, Fitness Equipment 4 the 1st (2019 - Present)

• Responsible for the overall management and strategic direction of the fitness equipment distribution company

• Spearheads the development and implementation of sales and marketing strategies to increase market share and profitability

• Builds and maintains strong relationships with key industry partners, vendors, and clients

Speaker, The Fitness Business Association (FBA) (2022 - Present)

• Shares insights and best practices with fitness industry professionals at FBA conferences and events

• Contributes to the development of educational content and thought leadership initiatives

• Collaborates with FBA leadership to drive member engagement and support the association's mission

Career Progression

Prior to his current roles, David held various leadership positions in the fitness industry, including:

• Fitness Consultant, Equinox Fitness (2012-2015)

• Regional Manager, 24 Hour Fitness (2009-2012)

• Personal Trainer, LA Fitness (2006-2009)

Throughout his career, David has consistently demonstrated his ability to drive business growth, operational excellence, and customer satisfaction. His diverse experience and proven track record of success have earned him a reputation as a respected industry leader and sought-after speaker.

Academic Background

David holds a Bachelor of Science in Exercise Science from the University of California, Los Angeles (UCLA), where he graduated with honors.

Areas of Expertise

• Fitness industry trends and best practices

• Marketing and brand strategy

• Business operations and process optimization

• Fitness equipment selection and implementation

• Coaching and training program development

• Cross-functional team leadership and collaboration

Professional Impact

• Developed and implemented award-winning marketing campaigns that drove a 25% increase in client acquisitions for Growth Fitness Marketing & Design

• Spearheaded the successful launch of a new fitness equipment distribution model at Fitness Equipment 4 the 1st, resulting in a 20% increase in revenue within the first year

• Delivered keynote presentations at numerous industry conferences, consistently receiving high ratings and positive feedback from attendees

Conclusion

With his comprehensive industry expertise, proven leadership skills, and passionate commitment to driving innovation and growth, David Shaw is poised to continue making a significant impact in the fitness industry. As he builds upon his diverse portfolio of successes, he remains focused on leveraging his unique capabilities to help organizations and professionals achieve their goals and reach new heights of success.