David Surridge

National Sales Director

Professional Overview
David Surridge is an accomplished sales leader with over 15 years of experience driving revenue growth and leading high-performing teams in the technology and software industries. As the National Sales Director at Croner-i, he is responsible for developing and executing comprehensive sales strategies to expand the company's customer base and market share across the United Kingdom.

Experience Summary

Current Role
As the National Sales Director at Croner-i, David oversees a team of regional sales managers and account executives focused on acquiring new clients and strengthening existing customer relationships. In this role, he has implemented a data-driven sales process that has led to a 23% increase in closed deals and a 15% improvement in customer retention over the past two years. David's strategic leadership and ability to foster a collaborative sales culture have been instrumental in driving Croner-i's growth in the competitive HR and compliance software market.

Career Progression
Prior to his current position, David served as the Associate Director - Sales and Head of Sales at Croner-i, where he played a pivotal role in expanding the company's presence in the UK market. He has also held sales leadership roles at Quest Assist Ltd and Mailserve Ltd, where he demonstrated his ability to build and manage high-performing sales teams and drive revenue growth. Earlier in his career, David gained valuable experience as a Sales Manager at Pitney Bowes, where he honed his skills in consultative selling and client relationship management.

Academic Background
David holds a Bachelor of Science degree in Business Administration from the University of Sussex, where he graduated with honors. His academic achievements and focus on continuous learning have contributed to his success in the sales and technology industries.

Areas of Expertise

• Strategic sales planning and execution

• Team leadership and sales process optimization

• Consultative selling and client relationship management

• Effective negotiation and contract management

• Data-driven decision making and performance analysis

Professional Impact
During his tenure at Croner-i, David has played a pivotal role in expanding the company's customer base and market share, driving a 28% increase in annual revenue over the past three years. His ability to identify and capitalize on emerging market trends has enabled Croner-i to maintain a competitive edge in the HR and compliance software space. David is also an active member of the sales leadership community, frequently speaking at industry events and contributing to sales-focused publications.

Conclusion
With his proven track record of sales excellence, strategic leadership, and a deep understanding of the technology and software industries, David Surridge is poised to continue driving Croner-i's growth and success as the National Sales Director. His commitment to fostering a high-performing sales culture and delivering exceptional customer experiences make him a valuable asset to the organization and a respected leader in the field.