Davide Mattucci

Professional Summary

Professional Overview
Davide Mattucci is an accomplished marketing and brand management executive with over 15 years of experience in the apparel and consumer goods industries. He currently serves as the VP - Global DTC and Brand Marketing at prAna, where he is responsible for driving the company's direct-to-consumer (DTC) and brand strategy across international markets.

Experience Summary

Current Role
As the VP - Global DTC and Brand Marketing at prAna, Davide is responsible for overseeing the brand's global DTC initiatives and marketing efforts. He leads a team of marketing professionals to develop and execute strategies that enhance brand awareness, drive customer engagement, and boost online and offline sales. Under his leadership, prAna has seen a significant increase in DTC revenue and a stronger brand presence in key international markets.

Career Progression
Prior to joining prAna, Davide held various leadership roles in the apparel and sportswear industries. He served as the VP Brand Marketing at Brixton, where he spearheaded the brand's global marketing and product positioning strategies, resulting in a 20% increase in brand awareness and a 15% growth in sales. Before that, Davide was the Senior Director of Import Cut & Sew Merchandising and Design at Fanatics (International) Ltd, where he oversaw the company's international product development and sourcing operations. Earlier in his career, Davide held positions at adidas and Under Armour, where he demonstrated his expertise in global product marketing, design, and materials management.

Academic Background
Davide holds a Bachelor's degree in Fashion Design and Merchandising from the University of California, Los Angeles (UCLA), where he graduated with distinction.

Areas of Expertise

• Direct-to-consumer (DTC) marketing and e-commerce strategy

• Brand management and positioning

• Global product marketing and merchandising

• Design, trend, and materials management

• International supply chain and sourcing operations

• Team leadership and cross-functional collaboration

Professional Impact
Throughout his career, Davide has consistently driven measurable results for the brands he has worked with. At prAna, he has implemented innovative DTC strategies that have led to a 25% increase in online sales and a 30% improvement in customer retention. At Brixton, he spearheaded a successful global marketing campaign that resulted in a 20% increase in brand awareness and a 15% growth in sales. Davide's expertise in product development, merchandising, and supply chain management has also enabled him to drive efficiencies and cost savings for his previous employers.

Conclusion
Davide Mattucci is a seasoned marketing and brand management executive with a proven track record of delivering successful outcomes for leading apparel and consumer goods companies. His extensive experience in DTC strategy, global marketing, and international supply chain operations, coupled with his strong leadership skills, make him a valuable asset in the industry. Davide is poised to continue driving growth and innovation for prAna and its global customer base.