Dawn Broadbent

Sales Director

Professional Overview
Dawn Broadbent is an accomplished sales and marketing professional with over 20 years of experience driving strategic growth and client success in the professional services industry. As the Sales Director at Tax Systems, she leverages her deep expertise in account management, market analysis, and revenue generation to lead a high-performing team and deliver innovative solutions that address the evolving needs of her clients.

Experience Summary

Current Role
In her current role as Sales Director at Tax Systems, Dawn is responsible for overseeing the company's sales strategy, managing a team of talented sales professionals, and driving the successful acquisition and retention of key accounts. Her strong commercial acumen and ability to build lasting relationships have allowed her to consistently exceed sales targets and position Tax Systems as a trusted partner to its clients.

Career Progression
Prior to her current role, Dawn held several leadership positions at PwC, where she demonstrated her versatility and adaptability by leading the firm's Market & Industries Sales Team, managing a team of account managers, and spearheading successful marketing and business development initiatives. Her earlier experience as a Marketing & Business Development Manager at Allen & Overy and Grant Thornton UK LLP further honed her skills in strategic planning, client engagement, and driving sustainable growth.

Academic Background
Dawn holds a Bachelor of Business Administration degree from the University of Birmingham, where she specialized in Marketing and Finance. She has also completed various professional development courses in sales management, customer relationship management, and strategic leadership.

Areas of Expertise

• Sales strategy and team leadership

• Account management and client retention

• Market analysis and business development

• Marketing and communications

• Financial services and professional services industry knowledge

Professional Impact
During her tenure at PwC, Dawn played a pivotal role in the firm's expansion into new market segments, securing several high-profile client engagements and contributing to the team's overall revenue growth. At Tax Systems, she has been instrumental in streamlining sales processes, implementing data-driven decision-making, and fostering a collaborative, results-oriented culture within her team.

Conclusion
With her extensive experience, proven track record of success, and unwavering commitment to client satisfaction, Dawn Broadbent is a valuable asset to Tax Systems. As the Sales Director, she continues to drive the company's growth, strengthen its market position, and deliver innovative solutions that address the evolving needs of its clients.