Dawn Hedgepeth

Chief Marketing Officer, HanesBrands Innerwear & Hanes Apparel

Professional Overview
Dawn Hedgepeth is an accomplished marketing executive with over 20 years of experience driving growth and innovation across leading consumer brands. As the Chief Marketing Officer for HanesBrands Innerwear & Hanes Apparel, she oversees brand strategy, product development, and go-to-market initiatives for one of the world's most recognized apparel and innerwear portfolios.

Experience Summary

Current Role
In her current role as Chief Marketing Officer, Dawn is responsible for spearheading the strategic vision and execution of marketing programs that elevate the Hanes and Innerwear brands. She leads a team of talented marketing professionals to develop new product lines, enhance brand positioning, and deliver impactful campaigns that resonate with consumers globally. Under her leadership, the Hanes and Innerwear brands have continued to expand their market share and strengthen their industry-leading position.

Career Progression
Prior to joining HanesBrands, Dawn held several senior marketing roles at Unilever, where she drove significant growth and innovation across their deodorant, skincare, and baking/cooking product portfolios. As Senior Vice President and General Manager of Women's Innerwear at HanesBrands, she successfully led the turnaround and revitalization of the company's core intimates business. Dawn's diverse experience and strategic expertise have been instrumental in her ability to drive transformative change and deliver tangible business results.

Academic Background
Dawn holds a Bachelor of Arts degree in English from the University of North Carolina at Chapel Hill. She is a passionate advocate for professional development and has completed several executive education programs, including the Advanced Management Program at Harvard Business School.

Areas of Expertise

• Brand strategy and portfolio management

• Product innovation and development

• Omnichannel marketing and customer engagement

• Consumer insights and market trend analysis

• Organizational leadership and team building

Professional Impact
Throughout her career, Dawn has been recognized for her ability to drive growth, foster innovation, and build high-performing teams. Under her leadership, the Hanes and Innerwear brands have consistently outpaced industry benchmarks, with double-digit revenue growth and market share gains. Dawn has also been instrumental in spearheading initiatives that promote sustainability and social responsibility within the apparel industry.

Conclusion
With her deep industry expertise, strategic vision, and proven track record of success, Dawn Hedgepeth is a respected leader in the consumer goods industry. As Chief Marketing Officer of HanesBrands Innerwear & Hanes Apparel, she is poised to continue driving the company's success and further cementing its position as a global leader in the apparel and innerwear market.