Dawn M. - Director, Digital Omni-Channel Applications and Optimization
Professional Overview
Dawn M. is a seasoned digital transformation leader with over 15 years of experience driving innovative omni-channel strategies and optimizing customer engagement for large retail organizations. As the Director of Digital Omni-Channel Applications and Optimization at Albertsons Companies, she spearheads the development and implementation of cutting-edge digital platforms and data-driven optimization initiatives that enhance the overall customer experience across all touchpoints.
Experience Summary
Current Role
In her current role as Director of Digital Omni-Channel Applications and Optimization at Albertsons Companies, Dawn is responsible for overseeing the strategic direction and execution of the company's digital applications and optimization efforts. She leads a skilled team in developing and integrating advanced digital solutions, including e-commerce platforms, mobile apps, and personalized marketing campaigns, to deliver a seamless and engaging customer journey. Under her leadership, Albertsons has seen a significant increase in online sales and customer satisfaction metrics, positioning the company as a leader in the evolving retail landscape.
Career Progression
Prior to her current role, Dawn held various leadership positions within the Albertsons Companies organization, including Director of Digital Customer Engagement and Digital Program Manager. In these roles, she played a pivotal role in driving the company's digital transformation, implementing innovative customer relationship management (CRM) strategies, and overseeing the development of award-winning digital initiatives. Earlier in her career, Dawn gained valuable experience in category management, merchandising, and transportation operations at SUPERVALU and UPS, which has contributed to her well-rounded understanding of the retail industry.
Academic Background
Dawn holds a Bachelor of Science degree in Industrial Engineering from the University of Wisconsin-Madison, where she graduated with distinction.
Areas of Expertise
- Digital transformation and omni-channel strategy
- Customer experience optimization and personalization
- Retail technology implementation and integration
- Data-driven decision making and performance analytics
- Cross-functional team leadership and project management
Professional Impact
Under Dawn's leadership, Albertsons Companies has seen a 25% increase in online sales and a 15% improvement in customer satisfaction scores over the past three years. She has been instrumental in the successful launch of the company's mobile app, which has been recognized with industry awards for its user-friendly design and innovative features. Additionally, Dawn has been an active contributor to industry forums and conferences, sharing her expertise and insights on the evolving retail landscape.
Conclusion
With her deep industry knowledge, strategic vision, and proven track record of driving digital innovation, Dawn M. is a highly respected leader in the retail sector. As Albertsons Companies continues to navigate the rapidly changing digital landscape, Dawn's expertise in omni-channel optimization and customer experience enhancement will be invaluable in maintaining the company's competitive edge and driving sustained growth.
