Dawn Mosley

Senior Associate Vice President of Marketing and Communications

Professional Overview

Dawn Mosley is a seasoned marketing and communications executive with over 20 years of experience driving strategic initiatives and delivering measurable results. As the Senior Associate Vice President of Marketing and Communications at Delaware State University, she oversees all aspects of the university's marketing, advertising, and public relations efforts, positioning the institution as a leading academic institution in the region.

Experience Summary

Current Role

In her current role at Delaware State University, Dawn is responsible for developing and implementing comprehensive marketing strategies to elevate the university's brand, increase student enrollment, and enhance stakeholder engagement. She leads a team of marketing professionals, overseeing the creation and distribution of content across multiple platforms, including digital, social media, and traditional media channels. Under her leadership, the university has achieved significant improvements in brand awareness, student recruitment, and overall institutional reputation.

Career Progression

Prior to her current position, Dawn served as the Director of Marketing and Communications for the State of Delaware, where she spearheaded various high-profile campaigns and initiatives that garnered national recognition. She also held the role of National Marketing Director at Metro Networks, Inc., where she successfully expanded the company's reach and market share in multiple regions.

In addition to her corporate experience, Dawn is the Executive Director at PRODUCTIONS FOR PURPOSE INC, a non-profit organization focused on empowering underserved communities through arts and education programs. She has also been a dedicated volunteer at IAM Enterprises LLC for over 20 years, contributing her expertise to various community-based initiatives.

Academic Background

Dawn holds a Bachelor's degree in Marketing from the University of Delaware, where she graduated with honors. She is known for her commitment to continuous learning and professional development, regularly attending industry conferences and workshops to stay abreast of the latest trends and best practices in marketing and communications.

Areas of Expertise

• Strategic marketing and brand management

• Integrated marketing communications

• Digital and social media marketing

• Public relations and media relations

• Event planning and execution

• Project management and team leadership

Professional Impact

Throughout her career, Dawn has spearheaded numerous successful campaigns and initiatives that have had a significant impact on the organizations she has served. At Delaware State University, she has led the development and implementation of a comprehensive marketing strategy that has resulted in a 15% increase in student enrollment and a 20% improvement in the university's overall reputation among prospective students and the local community.

Conclusion

With her extensive experience, proven track record of success, and deep understanding of the higher education landscape, Dawn Mosley is a valuable asset to Delaware State University and the broader community. She is committed to driving innovation, fostering collaboration, and achieving measurable results that contribute to the university's long-term growth and development.