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Dawn Ridge

Dawn Ridge


Senior Vice President, Marketing and Growth



Professional Overview
Dawn Ridge is an accomplished marketing and growth strategist with over a decade of experience driving transformative initiatives for high-growth organizations. As the Senior Vice President of Marketing and Growth at The Zimmerman Agency, she oversees an innovative team focused on maximizing brand visibility, customer acquisition, and revenue generation for the firm's diverse client portfolio.

Experience Summary

Current Role
In her current position, Dawn is responsible for developing and executing comprehensive marketing strategies to elevate The Zimmerman Agency's profile and accelerate the growth of its client base. She works closely with the executive team to align marketing initiatives with the firm's overall business objectives, utilizing data-driven insights to inform decision-making and optimize campaign performance. Under Dawn's leadership, the marketing and growth teams have achieved significant milestones, including a 35% increase in qualified leads and a 20% boost in client retention.

Career Progression
Prior to joining The Zimmerman Agency, Dawn served as the Vice President of Growth at Zillion, where she spearheaded the company's expansion into new markets and oversaw the implementation of innovative customer acquisition and retention strategies. Before that, she held the role of Vice President of Customer Delight at Evolv AI, where she was instrumental in improving the user experience and driving a 28% increase in customer satisfaction. Dawn's earlier career experience includes a position as the Managing Director of Brand Strategy at Sextant Marketing, where she led the development and execution of award-winning branding campaigns for a diverse client base.

Academic Background
Dawn holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated with Honors. She has also completed executive education programs in Strategic Marketing and Digital Transformation at Harvard Business School and the Massachusetts Institute of Technology, respectively.

Areas of Expertise
  • Marketing strategy and implementation

  • Growth hacking and customer acquisition

  • Brand development and positioning

  • Customer experience optimization

  • Data analytics and performance measurement

  • Cross-functional team leadership and collaboration


Professional Impact
Throughout her career, Dawn has leveraged her strategic acumen and marketing expertise to drive transformative change for the organizations she has served. Her contributions have been recognized through various industry awards, including the prestigious Effie Award for Innovative Marketing and the American Marketing Association's Marketer of the Year.

Conclusion
With her extensive experience, proven track record of success, and commitment to excellence, Dawn Ridge is a valuable asset to The Zimmerman Agency and its clients. Her deep understanding of the marketing and growth landscape, coupled with her ability to inspire and lead high-performing teams, position her as a strategic partner in driving sustainable, long-term growth.