Dawson Whitfield - Co-Founder
Professional Overview
Dawson Whitfield is an experienced entrepreneur and designer with a proven track record of building successful technology startups. As the Co-Founder of Looka (formerly Logojoy), he leads a talented team in developing innovative design and branding solutions that empower small businesses worldwide.
Experience Summary
Current Role
As the Co-Founder of Looka, Dawson oversees the company's strategic vision, product development, and user experience design. Under his leadership, Looka has grown to become a leading AI-powered logo and brand identity platform, serving millions of customers globally. Dawson's expertise in UI/UX design and his ability to identify and address the unique needs of small business owners have been instrumental in Looka's rapid growth and industry recognition.
Career Progression
Prior to co-founding Looka, Dawson was the Co-Founder of Delight Labs, a design consultancy that worked with startups and SMBs to create captivating digital experiences. He also served as an Advisor at Wisewords, a content-based marketplace, where he provided strategic guidance on product development and user experience. Earlier in his career, Dawson worked as a UI/UX Designer at Weebly, a leading website builder, and as a Web Designer at his own firm, Whitfield Design.
Academic Background
Dawson holds a Bachelor of Fine Arts degree in Graphic Design from the University of British Columbia, where he developed a deep understanding of visual communication, typography, and user-centered design principles.
Areas of Expertise
- User Experience Design
- UI/UX Design
- Branding and Visual Identity
- Startup Founding and Operations
- Product Development
- Entrepreneurship
Professional Impact
Under Dawson's leadership, Looka has become a trusted brand identity partner for hundreds of thousands of small businesses worldwide. The company's AI-powered design tools and streamlined branding solutions have helped entrepreneurs save time and resources while elevating their visual identity. Dawson's commitment to innovation and customer-centric design has positioned Looka as a leading player in the digital branding industry.
Conclusion
Dawson Whitfield is a visionary entrepreneur and design expert who has dedicated his career to empowering small businesses through innovative design solutions. As the Co-Founder of Looka, he continues to drive the company's growth and industry impact, leveraging his extensive experience in UI/UX design, branding, and startup operations.
