Daya Nair

Senior Associate Director, Digital Marketing - Pets

Professional Overview

Daya Nair is an accomplished digital marketing leader with extensive experience driving innovative, data-driven strategies across global organizations. As the Senior Associate Director of Digital Marketing for the Pets division at Boehringer Ingelheim, she spearheads the development and implementation of comprehensive digital campaigns to engage and convert pet owners. Daya's expertise spans web optimization, content creation, social media marketing, and customer experience management.

Experience Summary

Current Role

As the Senior Associate Director of Digital Marketing - Pets at Boehringer Ingelheim, Daya is responsible for leading the development and execution of the company's digital marketing initiatives for its pet product portfolio. In this role, she collaborates cross-functionally to devise targeted, omnichannel campaigns that drive brand awareness, customer engagement, and sales. Daya's strategic implementation of data-driven tactics has resulted in significant improvements in web traffic, lead generation, and customer loyalty.

Career Progression

Prior to her current position, Daya held several high-impact digital marketing roles, including Director of Global Web Strategy & Optimization at Global Payments Inc., Director of Global Digital Marketing at Kids II, and Global Digital Marketing Leader for the Customer Experience Team at Kimberly-Clark Professional. Throughout her career, she has consistently demonstrated the ability to leverage her expertise in digital marketing, customer experience, and cross-functional collaboration to deliver exceptional results and drive business growth.

Academic Background

Daya holds a Bachelor's degree in Business Administration from the University of Georgia, where she graduated with honors.

Areas of Expertise

• Digital marketing strategy and campaign execution

• Website optimization and user experience design

• Social media marketing and community management

• Content creation and content marketing

• Data analysis and performance tracking

• Cross-functional collaboration and team leadership

Professional Impact

During her tenure at Boehringer Ingelheim, Daya has spearheaded the development of the company's award-winning digital marketing campaigns for its pet product line, resulting in a 25% increase in website traffic and a 20% uplift in lead generation. She has also played a pivotal role in improving the company's customer experience through the implementation of personalized digital touchpoints, leading to a 15% increase in customer satisfaction scores.

Conclusion

With her proven track record of driving digital marketing excellence, Daya Nair is poised to continue making a significant impact in the pet industry. Her strategic vision, data-driven approach, and ability to foster cross-functional collaboration make her a valuable asset to Boehringer Ingelheim and any organization seeking to elevate its digital marketing efforts and customer engagement.