Professional Summary
Professional Overview
Dayna Lewallen is an accomplished Design Manager with extensive experience in leading design teams and delivering exceptional brand experiences. With a strong background in the consumer goods industry, she has a proven track record of driving innovation, enhancing brand identities, and aligning design strategies with business objectives.
Current Role
As the Design Manager at The J.M. Smucker Co., Dayna is responsible for overseeing the development and execution of design initiatives across various product lines. She leads a team of talented designers, fostering a collaborative environment that encourages creativity and problem-solving. Dayna's focus is on elevating the company's brand presence, improving user experiences, and driving measurable business impact through design.
Career Progression
Prior to her current role, Dayna served as a Design Management Consultant at Dayna Lewallen Consulting, where she provided strategic guidance and design expertise to clients in the consumer goods and retail sectors. She also held positions as a Senior Client Manager at NELSON Worldwide, Brand Director and Brand Leader at LPK, and Account Supervisor/Project Manager at Pep. Throughout her career, Dayna has demonstrated a strong ability to translate business goals into impactful design solutions, effectively managing cross-functional teams and driving successful brand initiatives.
Academic Background
Dayna holds a Bachelor of Fine Arts in Graphic Design from the University of Cincinnati, where she graduated with distinction.
Areas of Expertise
- Brand strategy and identity development
- User experience design and optimization
- Design team leadership and management
- Collaboration with cross-functional stakeholders
- Translating business objectives into design solutions
- Driving innovation and creative problem-solving
Professional Impact
During her tenure at The J.M. Smucker Co., Dayna has led the redesign of several core product lines, resulting in increased brand recognition, improved user engagement, and measurable sales growth. Her work has been recognized for its creativity and effectiveness, earning industry accolades and contributing to the company's overall brand positioning.
Conclusion
With her extensive experience, design expertise, and strong leadership skills, Dayna Lewallen is poised to continue making a significant impact in the consumer goods industry. As the Design Manager at The J.M. Smucker Co., she is dedicated to elevating the brand, fostering design-driven innovation, and delivering exceptional results that contribute to the company's long-term success.
