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Dea Lawrence

Dea Lawrence


COO/CMO | Los Angeles, California, United States

Professional Overview


Dea Lawrence is a seasoned executive with over 15 years of experience driving strategic growth and operational excellence across the media and entertainment industry. As the COO/CMO at Variety, she leverages her deep expertise in marketing, brand management, and business operations to spearhead the company's continued expansion and market leadership.

Experience Summary



Current Role


As the COO/CMO of Variety, Dea is responsible for overseeing the company's day-to-day operations, driving innovative marketing strategies, and leading cross-functional teams to deliver exceptional results. Under her leadership, Variety has strengthened its brand presence, diversified its revenue streams, and solidified its position as a premier authority in the entertainment industry.

Dea's key achievements in her current role include:
  • Implementing data-driven marketing initiatives that resulted in a 25% increase in digital subscriber growth

  • Streamlining operational processes and optimizing resource allocation, leading to a 15% improvement in organizational efficiency

  • Forging strategic partnerships that expanded Variety's global reach and diversified its content offerings


Career Progression


Prior to her current role, Dea held progressive leadership positions at several prominent media companies. She served as the VP of Marketing at Entertainment Weekly, where she spearheaded the successful rebranding of the publication and oversaw the integration of digital platforms. Earlier in her career, Dea held marketing and brand management roles at Paramount Pictures and Warner Bros. Entertainment, contributing to the successful launches of numerous blockbuster films.

Academic Background


Dea holds a Bachelor of Arts degree in Business Administration from the University of Southern California, where she graduated with magna cum laude honors. She also earned a Master of Business Administration degree from UCLA's Anderson School of Management, with a specialization in Marketing and Strategic Management.

Areas of Expertise


  • Media and entertainment industry expertise

  • Brand strategy and marketing campaign development

  • Digital transformation and data-driven decision making

  • Cross-functional team leadership and project management

  • Operational optimization and process improvement


Professional Impact


Dea's strategic vision and operational expertise have had a significant impact on the media and entertainment industry. She has been recognized for her innovative marketing campaigns, which have earned numerous industry awards and accolades. Additionally, Dea is an active contributor to industry publications and events, sharing her insights and best practices with her peers.

Conclusion


Dea Lawrence is a highly accomplished media and entertainment executive who has consistently demonstrated her ability to drive growth, optimize operations, and deliver exceptional results. With her proven track record of success and her passion for the industry, Dea is well-positioned to continue making a lasting impact on the world of media and entertainment.