Deana Percassi
Vice President of Community Engagement and Communications, Wegmans Food Markets
Professional Overview
Deana Percassi is an accomplished communications and community engagement executive with extensive experience in the retail and consumer research industries. As the Vice President of Community Engagement and Communications at Wegmans Food Markets, she oversees the company's strategic public relations initiatives, stakeholder engagement, and community outreach efforts.
Experience Summary
Current Role
In her current role at Wegmans, Deana is responsible for developing and implementing comprehensive communication strategies that strengthen the company's brand, enhance customer loyalty, and foster meaningful connections with local communities. She leads a team of PR and community engagement professionals, driving initiatives that showcase Wegmans' commitment to social responsibility, sustainability, and customer service excellence.
Career Progression
Prior to her current position, Deana held various leadership roles at Wegmans, including Director of Media and Public Relations Strategy, where she spearheaded successful media campaigns and public relations initiatives. She has also held senior positions at The Harris Poll (Harris Insights & Analytics) and Nielsen, where she honed her expertise in public relations research, strategy, and client development.
Academic Background
Deana holds a Bachelor's degree from the University of Rochester, where she specialized in medical laboratory sciences. Her academic background provides a strong foundation for her work in the consumer research and retail industries.
Areas of Expertise
- Strategic public relations and communications planning
- Community engagement and stakeholder management
- Brand reputation and crisis communications
- Public relations research and campaign development
- Retail industry knowledge and insights
Professional Impact
Throughout her career, Deana has demonstrated a track record of driving impactful public relations and community engagement initiatives. At Wegmans, she has been instrumental in enhancing the company's reputation as a responsible corporate citizen, leading successful campaigns that showcase the organization's commitment to sustainability, workforce development, and charitable giving.
Conclusion
Deana Percassi's extensive experience in the retail and consumer research industries, coupled with her strong leadership and strategic communication skills, make her a valuable asset to Wegmans Food Markets. As the Vice President of Community Engagement and Communications, she continues to drive the company's efforts to build meaningful connections with its customers and local communities, while elevating Wegmans' reputation as an industry leader.
