Deanna Maheras
Professional Overview
Deanna Maheras is an experienced sales and business development leader with a strong track record of driving growth and success in the foodservice, travel, convenience, and club retail industries. As the Director of Sales and Business Development at Biena Snacks, she leverages her expertise to spearhead strategic initiatives and foster lasting partnerships that elevate the company's market presence and brand recognition.
Experience Summary
Current Role
As the Director of Sales and Business Development - Foodservice, Travel, Convenience and Club at Biena Snacks, Deanna is responsible for developing and executing comprehensive sales strategies to expand the company's reach and market share within key industry verticals. She oversees a team of sales professionals, driving their performance and ensuring the successful onboarding and support of new clients. Deanna's strategic leadership and strong relationship-building skills have been instrumental in securing numerous high-profile partnerships and securing significant sales growth for Biena Snacks.
Career Progression
Prior to her current role, Deanna held various positions that have contributed to her well-rounded expertise. She served as the Marketing Manager at Biena Snacks, where she played a pivotal role in shaping the company's brand identity and driving successful marketing campaigns. Additionally, Deanna's experience includes roles in investor relations, consulting, and retail, providing her with a diverse understanding of business operations and market dynamics.
Academic Background
Deanna holds a Bachelor of Arts degree in Economics from Trinity College-Hartford. She also completed a Certified Health Coach program at the Integrative Nutrition Institute, further expanding her knowledge and understanding of the food and wellness industry.
Areas of Expertise
- Sales and business development strategy
- Foodservice, travel, convenience, and club retail channel management
- Brand positioning and marketing
- Client relationship management
- Team leadership and performance optimization
- Industry trend analysis and market intelligence
Professional Impact
Deanna's strategic leadership and collaborative approach have significantly contributed to Biena Snacks' growth and industry presence. She has spearheaded the development of innovative sales strategies, leading to the successful onboarding of high-profile clients and the expansion of the company's reach within the foodservice, travel, convenience, and club retail sectors. Deanna's ability to identify and capitalize on emerging market opportunities has been instrumental in driving Biena Snacks' revenue growth and solidifying its position as a leading player in the healthy snacking industry.
Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Deanna Maheras is a valuable asset to Biena Snacks. As the Director of Sales and Business Development, she continues to drive the company's growth and expansion, leveraging her industry expertise and collaborative leadership style to build lasting partnerships and deliver exceptional results.
