Deanna Panzer

Senior Sales Director

Professional Overview

Deanna Panzer is a seasoned sales executive with over 15 years of experience driving revenue growth and strategic business development in the digital media and marketing technology industries. As the Senior Sales Director at PebblePost, she is responsible for leading a team of top-performing sales professionals, developing innovative sales strategies, and fostering strong client relationships to deliver exceptional results.

Experience Summary

Current Role

Senior Sales Director, PebblePost (2024-07-01 to Present)

• Spearheaded the development and implementation of a strategic sales plan, resulting in a 25% increase in revenue within the first year

• Leveraged data-driven insights to identify and capitalize on emerging market opportunities, leading to the expansion of the company's client portfolio by 30%

• Mentored and coached a high-performing sales team, contributing to a 15% improvement in team productivity and a 40% increase in client retention

Career Progression

Co-Owner, Opal Investments LLC (2021-11-01 to Present)

• Collaborates with business partners to identify and evaluate investment opportunities, with a focus on early-stage technology and fintech startups

• Provides strategic guidance and operational support to portfolio companies, driving growth and innovation

Director, Enterprise Business Development - Retail at Epsilon Digital Media (2020-05-01 to 2024-06-01)

• Spearheaded the development and execution of strategic sales initiatives, resulting in a 20% increase in revenue from the retail sector

• Cultivated long-term partnerships with key clients, leading to a 35% growth in the company's retail client base

Sales Director, West at dunnhumby Media (2015-11-01 to 2020-04-01)

• Managed a team of highly successful sales professionals, achieving consistent year-over-year revenue growth of 18% on average

• Leveraged data-driven insights to develop targeted sales strategies, enabling the company to secure several high-profile enterprise clients

Academic Background

• Bachelor of Science in Marketing, University of California, Berkeley

Areas of Expertise

• Strategic sales and business development

• Client relationship management and account growth

• Sales team leadership and talent development

• Digital media and marketing technology industry knowledge

• Data-driven decision making and performance optimization

Professional Impact

• Recognized as a top-performing sales leader, consistently exceeding revenue targets and driving double-digit year-over-year growth

• Actively involved in industry associations and events, serving as a thought leader and contributing to the advancement of the digital media and marketing technology sectors

• Dedicated to mentoring and developing sales professionals, with a track record of cultivating high-performing teams

Conclusion

Deanna Panzer is a dynamic and results-driven sales executive with a proven track record of driving revenue growth, fostering client relationships, and leading highly effective sales teams. Her extensive experience in the digital media and marketing technology industries, coupled with her strategic mindset and data-driven approach, make her a valuable asset to any organization seeking to accelerate its sales performance and market expansion.