Deatrick Moore

Vice President of Sales, Generac Power Systems

Professional Overview
Deatrick Moore is an accomplished sales executive with over 15 years of experience driving growth and success in the home appliance and power systems industries. As the Vice President of Sales at Generac Power Systems, he leverages his deep industry expertise and strategic leadership to spearhead the company's sales initiatives and expand its market presence.

Experience Summary

Current Role
As the Vice President of Sales at Generac Power Systems, Deatrick is responsible for leading the company's nationwide sales efforts. He oversees a team of top-performing sales professionals, developing and implementing effective sales strategies to drive revenue growth and market share expansion. Under his guidance, Generac has solidified its position as a leading provider of innovative power solutions, delivering exceptional customer experiences and driving substantial business impact.

Career Progression
Prior to joining Generac, Deatrick held several senior sales and marketing roles at prominent industry leaders. As the National Sales Director (VP of US Sales Equivalent) at Napoleon, he played a pivotal role in scaling the company's domestic sales operations and strengthening its market position. Earlier in his career, Deatrick served as a Senior Sales Executive (Director Equivalent) and held various merchandising and marketing roles at Whirlpool Corporation, where he demonstrated a proven track record of driving sales growth, optimizing product portfolios, and delivering exceptional customer outcomes.

Academic Background
Deatrick holds a Bachelor of Science degree in Business Administration from the University of Michigan, where he graduated with honors.

Areas of Expertise

• Sales strategy and execution

• Team building and leadership

• Channel management and distribution

• Product marketing and merchandising

• Customer relationship management

• Strategic planning and business development

Professional Impact
Throughout his career, Deatrick has consistently delivered measurable results and made significant contributions to the organizations he has served. At Napoleon, he spearheaded several successful initiatives that drove a 25% increase in domestic sales over a three-year period. At Whirlpool, he played a key role in the launch of several high-performing product lines, resulting in a 12% year-over-year growth in market share.

Conclusion
Deatrick Moore's extensive experience, strategic mindset, and proven track record of success make him a valuable asset to Generac Power Systems. As the Vice President of Sales, he is poised to lead the company's sales efforts, drive continued growth, and position Generac as a market leader in the power systems industry.