Deb Pappas
Vice President, Chief Marketing and Communications Officer
Professional Overview
Deb Pappas is an accomplished marketing and communications executive with over 15 years of experience in the healthcare industry. She currently serves as the Vice President and Chief Marketing and Communications Officer at Connecticut Children's Medical Center, where she is responsible for leading the organization's strategic marketing and communication initiatives.
Experience Summary
Current Role
As the Vice President and Chief Marketing and Communications Officer at Connecticut Children's Medical Center, Deb is responsible for developing and executing integrated marketing and communication strategies to enhance the organization's brand, increase patient engagement, and drive revenue growth. She has successfully led the implementation of innovative digital marketing campaigns and leveraged various communication channels to effectively reach and engage with key stakeholders, including patients, families, and the broader community.
Career Progression
Prior to her current role, Deb held senior marketing and communication positions at leading healthcare organizations, including Boston Children's Hospital and UMass Memorial Health Care. At Boston Children's Hospital, she served as the Senior Director of Marketing and National Physician Relations, where she spearheaded the development and implementation of national marketing strategies to drive patient referrals and strengthen the hospital's reputation among healthcare providers across the country. Earlier in her career, Deb held marketing leadership roles at technology companies, such as Picis and Courion Corporation, where she gained valuable experience in brand management, product marketing, and digital marketing.
Academic Background
Deb holds a Bachelor of Arts degree in Communications from the University of Massachusetts Amherst, where she graduated with honors.
Areas of Expertise
Deb's areas of expertise include:
- Healthcare marketing and communications
- Brand development and management
- Digital marketing and social media strategy
- Patient engagement and experience
- Strategic planning and execution
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Deb has demonstrated a track record of driving measurable results and making a significant impact on the organizations she has served. At Connecticut Children's Medical Center, she has led the implementation of a comprehensive digital marketing strategy that has resulted in increased patient acquisition, improved patient satisfaction, and enhanced brand recognition within the community. Additionally, Deb has been recognized for her industry contributions, including her participation in national healthcare marketing and communication conferences.
Conclusion
Deb Pappas is a strategic and innovative marketing and communications leader with a proven ability to drive organizational growth and transform healthcare institutions. Her deep industry expertise, coupled with her strong track record of success, position her as a valuable asset to Connecticut Children's Medical Center and the broader healthcare community.
