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Deb Woods

Chief Operating Officer


Personal Information


Name: Deb Woods
Current Position: Chief Operating Officer (COO)
Company: Feedtrail
Location: Chapel Hill, NC, US

Professional Background



Deb Woods is an influential leader in the field of healthcare experience management, currently serving as the Chief Operating Officer at Feedtrail. Her role extends to overseeing operations and technology functions, indicating a pivotal role in both strategic and operational facets of the organization.

Key Responsibilities


  • Strategic Leadership: Deb is noted for her capability in creating industry-leading strategies and uniting cross-functional leaders to collaboratively drive initiatives. This highlights her strength in fostering teamwork and aligning organizational goals.

  • Technology and Innovation: As COO and CTO, she is the driving force behind the latest version of Feedtrail’s Experience Management (XM) Platform. Her engineering background, coupled with a focus on innovative AI-enabled patient experience tools, underscores her technical proficiency and forward-thinking approach.


Professional Achievements


  • Developments at Feedtrail: Under Deb's leadership, Feedtrail has been recognized as "Best in KLAS for Patient Experience Improvement" in 2024. This accolade reflects the successful implementation of patient-centered solutions and strategic enhancements at the company.

  • Industry Influence: Deb has shared insights on the impact of patient experience on healthcare's bottom line, articulating the crucial link between patient satisfaction and business success.

  • Advancements in AI: She has spearheaded the integration of AI into Feedtrail’s offerings, enabling hyper-personalized patient engagement which aims to drive loyalty and revenue growth for healthcare providers.


Professional Experience


Deb brings a wealth of experience garnered from previous roles in various capacities, emphasizing her diverse expertise in engineering, operations, and strategic management. Her career includes holding patents, working as a scientist, analyst, and spearheading significant projects in the healthcare technology sector.

Thought Leadership


Deb is an active voice on platforms such as LinkedIn, where she has shared multiple insights and updates:
  • Patient Experience Trends: She discusses the evolving landscape of patient experience, stressing the move from patient satisfaction to personalized, actionable engagement.

  • Professional Engagement: Deb’s posts often reflect her hands-on approach and engagement with team-building activities and webinars, indicating her proactive stance in organizational and industry dialogues.


Communication and Public Engagement


Deb is committed to elevating Feedtrail’s presence and impact through various forms and channels:
  • Webinars and Workshops: She frequently promotes and participates in webinars that educate healthcare providers on leveraging Feedtrail’s tools for improved patient experience.

  • Real-time Feedback Utilization: Her focus on using real-time patient feedback to drive strategic decisions demonstrates her commitment to actionable insights and continuous improvement in patient care.


Educational Background


While specific educational details are not provided, Deb’s engineering background and technical acumen indicate a robust foundation in STEM fields, essential for her role in driving technological advancements at Feedtrail.

Personal Attributes


Deb's personal characteristics include being described as a captivating leader with an innate ability to implement strategic initiatives effectively. Her colleagues acknowledge her as a key figure in creating a collaborative and innovative work environment, essential for Feedtrail’s success.

Contact Information


To connect with Deb Woods for further professional engagements, more details can be found through her [LinkedIn Profile](https://www.linkedin.com/in/debwoods).




Deb Woods represents a crucial asset to Feedtrail, propelling the company forward with her dual expertise in operations and technology. Her strategic vision and commitment to improving patient experience have made significant contributions to the healthcare sector.